R U Ready for Web 2.0? A Lesson in Social Media Strategies By Michelle Lizak, CMP

The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include Web-based communities, hosted services, Web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change Web site content, in contrast to non-interactive Web sites where users are limited to the passive viewing of information that is provided to them. [Source: NFi Studios blog, "Web 2.0 and the Meeting Industry with MPI's Kansas City Chapter, [http://www.nfistudios.com/news/2009/10/20/web-20-and-meeting-industry-mpis-kansas-city-chapter]

There are many mediums for communication today. Do you know which is right for you or your business? Are you in the social media know? Do you Facebook? Tweet? Are you LinkedIn? How do you know which is right for you, how do you use these and how do you add these to your current marketing efforts?

Guest speaker, Sterling Raphael, joined KCMPI on November 19 to provide an overview of these very questions, including what is social media and what are the necessary strategies to implement a successful campaign.

Sterling Raphael, CEO of NFi Studios, is an entrepreneur, speaker and social media fanatic with a background of experience conceptualizing and directing the development of creative interactive applications for such clients as Disney Entertainment, Orlando Magic, Universal Studios and many more.

For a PDF summary of notes via Twitter from this event, visit http://www.tweetdoc.org/, use the search feature and search @kcmpi. The document is titled "KCMPI – Social Media Strategies Program." Additional resources and a copy of the presentation from this program can be found at http://www.nfistudios.com/resources.

As always, KCMPI is grateful for the support of its generous sponsors. Many thanks to the Lenexa Chamber of Commerce and the Lenexa Conference Center staff for the outstanding meeting space. A special thank you to All About Catering for a delicious lunch buffet and the Overland Park Marriott and Overland Limousine for their service and continued partnerships. We could not offer such valuable programs without the generosity and support of our sponsors.

If you would like additional information on this program or any of its sponsors, please contact Michelle Lizak, CMP at michelle.a.lizak@gmail.com.