The First New Rule of Engagement: Get Inside Their Heads
Co-sponsored by the AdClub and NEHRA
Wednesday, Nov. 7, 2012
Microsoft NERD Center | One Memorial Drive, Cambridge
8:30 a.m.: Breakfast and Registration
9-10:30 a.m.: Presentation and Panel Discussion
Click HERE to register!
$50 member | $75 non-member
NEHRA Members – please enter the code: ADCLUB to receive the member rate.
Get inside the head of Rodd Wagner, VP of Employee Engagement, and Rick Pulito, VP Market Development, BI WORLDWIDE, as they discuss the latest research surrounding the New Rules of Engagement: 10 make-or-break imperatives for attracting, retaining and motivating employees in the coming decade. BIW will present the new rules with an emphasis on how these affect a company’s brand and consumer experience.
Following the presentation, a panel of executives, including John Pepper, CEO and Co-Founder of Boloco; Steven Arthur, Head of Industry, Retail at Google; Parrish Arturi, Senior Vice President, Customer Experience for Fidelity Personal and Workplace Investing (PWI); and Sara Spalding, Senior Director, Microsoft New England R&D Center, will discuss how they engage employees.