NAR launches new campaign to showcase REALTOR value online

The National Association of REALTORS announced Monday a new national advertising campaign called "Real People." The campaign is part of a $35 million annual advertising effort that targets home buyers and sellers across television, radio, online, and via mobile channels."Real People" aims to reinforce the REALTOR brand online and in person with consumers. The commercials will feature people talking about their experiences with REALTORS and realtor.com, while explaining the value of combining REALTOR insights and the accurate data from realtor.com.