The Toolbox
Western Retail Lumber Association
WRLA Toolbox: August 27, 2015
What's Going On
HOTEL SCAM ALERT!
High ALERT as there is increased activity in HOTEL SCAMMING for the WRLA Buying Show in Calgary, January 20 - 22, 2016. Please keep your reservation information confidential. Do not provide details of your reservation to anyone who calls you. If in doubt, please email WRLA-housing@icsevents.com
For more information on the 2016 WRLA Buying Show Hotels please visit: http://www.wrla.org/hotels-and-travel
Thank you to our SPONSORS!
Steel-Craft Door Products Ltd.
Naylor
Doortech MFG & Distribution Ltd.
ALL-FAB Building Components Inc.
Castle Building Centres
Sexton Group Ltd.
All Weather Windows
TIM-BR Mart
CERVUS Equipment
Westman Steel
AFA Forest Products Inc.
Canadian Engineered Wood Products Ltd.
The Co-operators
Cherry Insurance
PLY GEM
Meetings & Conventions Calgary
WRLA NexGEN
CertainTeed Gypsum Canada, Inc.
Dow Chemical
HUB International
Hyatt Regency Calgary
Oasis Originals Inc.
Scotiabank
The Links at Quarry Oaks
Tourism Winnipeg
Proceeds are directed to the WRLA Bursary and Scholarship Fund.
Thank you for your support!
*Watch for the full Golf report in the November Yardstick!

Courses are being offered in Winnipeg, Saskatoon & Calgary
ONLINE Registration will be open on September 10, 2015
*See our Calendar of Events below for course dates and
Manual Estimating Level 1: Estimating Fundamentals
Manual Estimating Level 2: Estimating for Residential Construction
Yard & Warehouse Operations
Member Benefits
Apply for one of seven $3,000 Scholarships!
Scholarship DEADLINE: October 2, 2015
*Bursary submission date has passed.

The WRLA is proud to offer seven $1,500 Bursaries and seven $3,000 Scholarships each academic year. To learn more about eligibility and for full program details visit www.wrla.org or contact Krista at kristas@wrla.org
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Industry News
You may have hundreds of customers enrolled in your store’s loyalty program, and those shoppers might religiously use their rewards cards at your business. But are you maximizing the ways a customer loyalty program can benefit your operation? Loyalty programs reinforce your store’s relationship with customers, but they also provide valuable customer information. That data, if used well, could give your home improvement store a competitive edge in your market, where you likely compete with businesses that range from small independent stores and big boxes to Amazon.com. "To win the battle for long-term loyalty while consistently engaging consumers, retail organizations must plan an effective strategy supported with data, analytics, customer segmentation, and targeting," according to DataCandy, a company that provides loyalty and gift card programs to retailers.
Visit https://www.naylornetwork.com/wrl/articles/toolbox-v6.asp?aid=335808&issueID=36480 to view the full article online.
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Whether you’re passing your business to a family member or an outside buyer, what steps should you take to succeed your business effectively?
Check out our simple steps to understanding your succession plan!
Visit: videos.wrla.org/succession-planning Today!
Learn from our other WRLA Videos, just follow the above link and click Browse.
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Calendar of Events
UPCOMING EVENTS
August 27-29, 2015
Orgill Fall Market
New Orleans
September 3, 2015
WRLA Calgary Classic
Sundre, AB
September 16, 2015
WRLA Kenosee Golf Tournament
Kenosee Lake, SK
October 21 & 22, 2015
Hardlines Conference
Toronto, ON
www.hardlines.ca
WRLA Fall Education Calendar:
ONLINE Registration for below courses will open September 10, 2015.
October 26 & 27, 2015
Level 1 – Manual Estimating Level 1: Estimating Fundamentals,
Saskatoon, SK
October 28 & 29, 2015
Level 2 – Manual Estimating Level 2: Estimating for Residential Construction,
Saskatoon, SK
November 2 & 3, 2015
Level 1 – Manual Estimating Level 1: Estimating Fundamentals
Calgary, AB
November 4 & 5, 2015
Level 2 – Manual Estimating Level 2: Estimating for Residential Construction
Calgary, AB
November 6, 2015
Yard & Warehouse Operations OR Advanced Estimating per demand
Calgary, AB
November 30 & December 1, 2015
Level 1 – Manual Estimating Level 1: Estimating Fundamentals
Winnipeg, MB
December 2 & 3, 2015
Level 2 – Manual Estimating Level 2: Estimating for Residential Construction
Winnipeg, MB
December 4, 2015
Yard & Warehouse Operations OR Advanced Estimating per demand
Winnipeg, MB
To view all upcoming WRLA events please CLICK HERE
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Member Updates
NEW ASSOCIATE MEMBERS
Floform Countertops
530 Henderson Drive
Regina, SK S4N 5X2
Phone: (877) FLOFORM
Contact: Glenn Ruzicka
(Manufacturer) (Wholesaler) (Distributor) manufacture, fabricate, supply and install countertop surfaces ranging from laminate, wood, solid surface, granite and quartz.
Sagiper North America Inc. (Head Office)
13179 156 Street
Edmonton, AB T5V 1V2
Phone: 780-238-1667
Contact: Mitch Freire
(Distributor) (Importer) tongue and groove corrugated PVC planks and panels, composite decking
MEMBER CORRECTIONS
DELETE
Page 55
Cremona True Value
Closed
Page 59
Woodland Home Hardware Building Centre
New Contact: Greg Bartolotta
Page 118
Keystone Products
New Name, new Web and Main Contact
Main Contact: Gregg Dershko
Page 121
McIlveen Lumber Industries
Correct Address
9440 48th St. SE
Calgary, AB T2C 2R2
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WRLA Videos
 Have you watched the latest episode from WRLA Videos? Don't wait to take full advantage of this terrific media channel, one of the many benefits of your WRLA membership!
Stay up-to-date on the latest industry news and events with our engaging new communication channel.
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