The Toolbox
Western Retail Lumber Association
WRLA Toolbox: September 24, 2015
What's Going On
NexGEN is excited to partner with Can-Cell Industries and King Marketing for our first event in Edmonton! All WRLA members are welcome to participate in a member tour, private presentation and Networking night.
NexGEN Event - Thursday, October 8th, 2015
3:30pm
Operation Tour of Can-Cell Industries
Hosted by Jim Roach
4:30pm
Presentation: "Your Entrance is Your Exit" - How to leave a lasting Impression
by Paul Crawford of King Marketing
6:00pm
Networking & Cocktails at Shanks Sports Grill
IT'S FREE - You just need to register by contacting Krista at kristas@wrla.org
Reserve a seat while you still can!
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Members: As a valued part of our association we want to hear your thoughts on the communications that we offer.
Please take a moment to fill out our readership survey and enter for a chance to win 1 of 2 - 100$ Visa Gift Cards!
The survey will take less than 15 minutes and once complete, you will be entered in the draw.

Thank you and good luck!
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Classroom courses are being offered in Winnipeg, Saskatoon & Calgary
ONLINE Registration is now open at www.wrla.org
*See our Calendar of Events below for course dates
Exhibitors
Exhibitor Contracts and Booth Invoices have been sent out!
Please note booth numbers have changed, but your location remains the same.
Retail Participants
Online Show Registration for Name Badges and Evening Event Tickets - OPEN: September 30, 2015
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HOTEL SCAM ALERT!
Hotel Scamming is an issue will ALL major conventions and events worldwide, it is the latest form of cyber crime and while a number of companies have been prosecuted in the USA it is still a major concern for us and all WRLA members planning to attend the 2016 WRLA Buying Show in Calgary, January 20 - 22. Please keep your reservation information confidential. Do not provide details of your reservation to anyone who calls you. If in doubt, please email WRLA-housing@icsevents.com
For more information on the 2016 WRLA Buying Show Hotels please visit: http://www.wrla.org/hotels-and-travel
Thank you to our 2016 WRLA Buying Show Sponsors!
~ Platinum ~
Castle Building Centres
JELD-WEN Windows & Doors
Sexton Group Ltd.
~ Diamond ~
Regal Ideas
Timbr Mart
~ Gold ~
All Weather Windows
Ply Gem / Mitten par by Ply Gem
Naylor Association Solutions
ACCEO
~ Silver ~
All-Fab Building Components Inc.
Can-Cell Industries Inc.
Harris Rebar
Home Hardware Stores
Steel-Craft Door Products
~ Bronze ~
Alexandria Moulding
Cherry Insurance
DelRoc
Irwin Tools - Newell Rubbermaid
Johns Manville
Morneau Shepell
Novik
Nuvo Iron
Resisto
Target Products
Seljax
Member Benefits
LAST WEEK TO APPLY!
Scholarship DEADLINE: October 2, 2015
*Bursary submission date has passed.

The WRLA is proud to offer seven $1,500 Bursaries and seven $3,000 Scholarships each academic year. To learn more about eligibility and for full program details visit www.wrla.org or contact Krista at kristas@wrla.org
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Industry News

Contest Increases Local Brand Awareness for Members from Coast to Coast Over the last three weeks, participating TIMBER MART members and recreational vehicle manufacturer, Polaris, awarded eight prize winners across Canada with $100,000 in off-road vehicles as part of the TIMBER MART "Do Anything, Go Anywhere" contest. One Polaris Sportsman XP 1000 ATV and one Polaris Ace 570 SP off-road vehicle was awarded in each of four regions – West, Ontario, Quebec and Atlantic Canada. From May 12 – July 19, 54,000 ballots were collected from over 200 participating TIMBER MART stores across the country. The contest garnered more than 46 million impressions due to the contest’s extensive promotion plan that consisted of: television advertising, TIMBER MART flyer advertisements, a targeted online advertising campaign, contest posters, window clings, and in-store point-of-sale kits displayed in both TIMBER MART and Polaris stores.
Visit https://www.naylornetwork.com/wrl/articles/toolbox-v6.asp?aid=340801&issueID=36484 to view the full article online.
 Mr. Denis Fraser, President and Chief Executive Officer of Goodfellow Inc., is pleased to announce the appointment of Mr. Harold Sheepwash, as Vice President, Sales and Marketing effective September 1st, 2015.
As Vice President, Industrial and Manufactured Wood Products since 2009 at Goodfellow Inc., Mr. Sheepwash will continue in his new role sharing the sound skills that he acquired over his 40 years in wood and construction material sales, including 16 years at Goodfellow Inc. In addition to leading the sales team in Delson, Mr. Sheepwash will serve as the national coordinator for Sales and Marketing.
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 Mr. Denis Fraser, President and Chief Executive Officer of Goodfellow Inc., is pleased to announce the appointment of Mr. Christian Levasseur, as Vice President, Procurement, effective September 21, 2015.
Mr. Levasseur will be responsible for all procurement for Delson and its coordination for the entire company. In his new role, he brings his training and experience in supply management. With more than 20 years of experience acquired at Costco, and most recently as Director of Purchasing at Quincaillerie Richelieu, Mr. Levasseur will contribute a new expertise for the company.
Mr. Levasseur has a Bachelor of Business Administration from Concordia University and a diploma in International Commerce.
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Influence: The Ultimate Power Tool
An original WRLA Yardstick article
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Robert Cialdini discusses quick and effective methods of improving your influence skills.
To read Robert's complete article check out the Digital Yardstick Magazine
Check out all our great videos online at videos.wrla.org/home
Calendar of Events
WRLA Fall Education Calendar:
ONLINE Registration is now open for the below courses at www.wrla.org
October 26 & 27, 2015
Manual Estimating Level 1: Estimating Fundamentals,
Saskatoon, SK
October 28 & 29, 2015
Manual Estimating Level 2: Estimating for Residential Construction,
Saskatoon, SK
November 2 & 3, 2015
Manual Estimating Level 1: Estimating Fundamentals
Calgary, AB
November 4 & 5, 2015
Manual Estimating Level 2: Estimating for Residential Construction
Calgary, AB
November 6, 2015
Principles of Yard & Warehouse Operations
Calgary, AB
November 30 & December 1, 2015
Manual Estimating Level 1: Estimating Fundamentals
Winnipeg, MB
December 2 & 3, 2015
Manual Estimating Level 2: Estimating for Residential Construction
Winnipeg, MB
December 4, 2015
Manual Estimating Level 3 Advanced Estimating
Winnipeg, MB
ALL UPCOMING EVENTS
October 21 & 22, 2015
Hardlines Conference
Toronto, ON
www.hardlines.ca
October 18-19, 2015
FCL Market
Saskatoon, SK
November 7- 14, 2015
Sexton Member Conference
Costa Rica
January 20 - 22, 2016
2016 WRLA Buying Show
Calgary, AB
Host Hotel: Hyatt Regency
January 24-30, 2016
Timbr Mart National Conference
February 19 & 20, 2016
Timbr Mart National Buying Show
Palais des congrès in Montréal
March 3 - 5, 2016
62nd Annual Atlantic Building Materials Show
Moncton Coliseum, Moncton, NB
To view all upcoming WRLA events please CLICK HERE
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Member Updates
2015-2016 DIRECTORY & Product Source CHANGES & New Members
CHANGES:
Page 113
FT Synthetics Inc. (Head Office)
New Name and website:
Formerly FlexTex Synthetic Inc.
NEW AFFILIATE MEMBERS
Talentsphere Staffing Solutions (Head Office)
3 - 105 Rundle Drive
Canmore, AB T1W 2L8
Phone: 587-333-7929 extension 701
Fax: 587-316-0707
Main Contact: Stephen Borer
(SERVICE PROVIDER) Recruitment services: specializing in the building materials industry by providing recruitment services for sales, distribution, purchasing, HR and all leadership roles.
Talentsphere Staffing Solutions (Branch)
19 - 13085 Yonge Street
Suite 302
Richmond Hill, ON L4E 0K2
Phone: 587-333-7929 extension 701
Fax: 587-316-0707
Main Contact: Stephen Borer
(SERVICE PROVIDER) Recruitment services: specializing in the building materials industry by providing recruitment services for sales, distribution, purchasing, HR and all leadership roles.
WRLA Videos
 Have you watched the latest episode from WRLA Videos? Don't wait to take full advantage of this terrific media channel, one of the many benefits of your WRLA membership!
Stay up-to-date on the latest industry news and events with our engaging new communication channel.
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