Each year, the PGA Merchandise Show gathers 40,000+ industry leaders representing 74 countries for its premier golf merchandise show. This year, complimentary education conference sessions will be held Jan. 25-26 and will cover numerous topics that will play a role in sourcing next year, including the recent U.S. presidential election, labor concerns, the activewear market, new sourcing strategies, and wearable technology. AAFA President and CEO Rick Helfenbein will present a special keynote, "Sourcing Merchandise in the New Political Environment."