The 4 Core Pillars of Franchise Advocacy

AAHOA is continuously striving to stay the foremost advocate and resource for America's hotel owners. Through the educational resources we provide our members, specifically those which focus on Franchise Advocacy, hotel owners continue to gain a better understanding of their rights as Franchisees. Along with the iconic 12 Points of Fair Franchising, AAHOA's best-practice approach to designing, developing, and implementing best-in-class, mutually beneficial franchise systems, AAHOA is introducing the 4 Core Pillars of Franchise Advocacy.

The 4 Core Pillars:

1. Mandated Vendors: Brands should not mandate specific vendors when there are multiple vendors selling goods of comparable quality at comparable prices.
2. Rebates: Brands should disclose all vendor "rebates," which can also be called "discounts," "refunds," or "allowances," and should be returned to Franchisees through appropriate accounts.
3. Loyalty Programs: Brands should reasonably compensate Franchisees when the brand sells loyalty points for cash and then allows travelers to stay at hotels owned by Franchisees.
4. New Fees: Brands should not unilaterally or arbitrarily impose new fees on Franchisees that were not disclosed in the official Franchise Disclosure Document (FDD) without the approval of the Franchisees or a properly elected Franchise Advisory Council (FAC).