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April 6, 2023 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
AAHOA News
AAHOACON23 is almost upon us, and the AAHOA Elections are a big part of the events taking place in just a few days. This means that it is absolutely imperative to complete the credentialing process by THIS Friday, April 7, so you can vote in the 2023 AAHOA Elections.
What is the credentialing process?
When is AAHOA Election Day?
Check out the AAHOA Elections Resource Center to guide you through the process:
Your participation in AAHOA’s democratic elections process is fundamental to AAHOA and has an incredible impact on our organization. Thank you in advance for your interest and commitment to participating in electing the next group of leaders who will lead AAHOA into the future.
The April 2023 issue of Today's Hotelier is out now!
This month, we're examining a wide variety of topics, with a special focus on AAHOACON23. Check out some of the featured content such as:
Don't miss out on this exciting new issue. Read it today and get the full scoop on insights from your AAHOA Officers on the industry's past, present, and future.
AAHOA is proud to release the Point 12 webinar, the final installment in the 12 Points Education Webinar Series. Point 12 takes a deeper dive into the sale of the franchise system hotel brand(s). It states that if a Franchisor sells one or more of its various hotel brands to another entity, the Franchisor should promptly give notice of the sale to its existing Franchisees and pledge to work with them and the new Franchisor owner to ensure the transition is as smooth as possible.
In this webinar, AAHOA President & CEO Laura Lee Blake and Northwest Regional Director Taran Patel weigh in on the importance of Point 12.
“My family’s first new construction project was in 2004. About four to five months after opening, the brand was sold to another parent company,” Patel shared. “The parent company had other plans with the brand, which is no issue at all, they reserve the right to have other brands. They actually did a very good job of navigating the [sale]. They had open dialogues with the Franchisees, and we were able to transition out of the new brand to another option we felt was more suitable for the market that we're in.”
For the past six months, AAHOA has strived to educate its members on the importance of fair franchising in the industry. You can review the entire 12 Points Educational Webinar Series, download the 12 Points Educational Primer, and use the 12 Points Questionnaire to empower yourself with the tools to have a successful franchise hotel business.
AAHOA President & CEO Laura Lee Blake had the honor to speak at the California Lodging Industry Legislative Action Summit on Tuesday, March 21, in Sacramento, CA.
“I was able to share national updates from AAHOA and data from our Oxford study, including specific numbers (like annual economic impacts and labor and job impacts) from the state of California,” Blake said.
CHLA's 2023 Legislative Action Summit was a unique legislative outreach and communication event produced by the California Hotel & Lodging Association.
CHLA and AAHOA Members from around California gathered in Sacramento for presentations on legislative and regulatory issues and visited with their local assembly members and senators to discuss key policy measures.
“Thank you to everyone who attended our Legislative Action Summit in Sacramento and to our presenters who spoke about critical legislative issues facing our industry and how hoteliers can influence legislative proposals,” CHLA said.
Blake also had the opportunity to connect with hoteliers from various brands, including Beran Samba, Division Vice President at Extended Stay America.
“Great CHLA Legislative Summit at the state Capitol,” Samba shared. “Nice meeting AAHOA President & CEO Laura Lee Blake.”
You can watch a recap video from this year’s event here.
With AAHOACON23 less than a week away, the excitement continues to build. One of the many highlights of this year's convention is the brand new, sold out AAHOA Garage!
Step into the AAHOA Garage and experience the perfect blend of tradition and technology. Explore essential skills and cutting-edge tech to help your business thrive and grow.
The AAHOA Garage offers AAHOA Members an opportunity to learn about everyday maintenance projects and more. Each demonstration will showcase essential services that will drive your business's success.
Discover new tips, tricks, and technology to professionally maintain, refresh, and upgrade hotel guest rooms, common areas, facilities, equipment, and systems. Invest in your ability to improve your hotel and get paid by the returns you see in guest satisfaction scores, ADR, occupancy, and your bottom line.
You don't want to miss The AAHOA Garage, happening live on the Trade Show floor on Wednesday, April 12, from 12:30 p.m. to 5 p.m. and Thursday, April 13, from 11:30 a.m. to 4 p.m.
Vew the Schedule at a Glance to start planning out your days, and make sure to save a spot for visiting the AAHOA Garage!
You can also download the AAHOACON23 app for all information related to elections, exhibitors, keynote speakers, networking, social media, and more.
AAHOA Advocacy in Action
HerOwnership
AAHOA is thrilled to continue to celebrate the achievements of women hoteliers.
Today, we spotlight AAHOA Member Komal "Tina" Patel.
Tina and her husband moved to the West Coast from India in the late 80s. Now, over 28 years later, Tina owns and operates multiple hotels in Oregon.
What does it mean to you to be a woman hotelier?
“Being a women hotelier gives me a sense of pride that I have made accomplishments in a dominant male industry. I want to be able to help other women achieve success in their dream as well. Most male hoteliers are supported by their wives in these smaller properties. That is why I actively participate in women's hotelier panels and support groups to get more women involved in hotel business practices. Many of them are already in the hotel/motel business and just need encouragement to work together and provide a voice.”
What is the biggest challenge you face in our industry today as a woman?
“The biggest challenge I see in the industry today is representation. In the various organizations I participate in for the hospitality industry, one of my main goals has always been to provide a voice to the women behind the curtains. Those who are on the property every day handling the day-to-day interactions of the business and are too busy to come out and share their voice.”
What advice would you give the next generation of women hoteliers?
“I would say the best thing you can do while you're young is to learn from others in the industry and be engaged in the local community. Act like a sponge, absorb all the knowledge from others' experiences, and pay attention to where your business community is going. You will be able to make better-informed decisions to keep your business successful.”
Tina has served as the AAHOA Women Hoteliers Director at Large Western Division and Northwest Regional Director. She remains actively involved in serving the industry and advocating for women entrepreneurs through various AAHOA and industry events.
AAHOA Education
Networking has become a prime focus for business owners to expand their relationships and resources. Powerful networks mean greater and more reliable business opportunities. Join us to learn the most common networking myths and success strategies for creating and leveraging a strong network of relationships. Presenter: Michael Hughes, Founder, Networking for Results AAHOA in the News
Featured Club Blue Member
With the best technology in the industry, DISH Business delivers a premium entertainment experience for properties of all sizes. EVOLVE by DISH lets your guests cast personal content, watch live TV and access the apps they love – all on your in-room TV. Get DISH to give your guests the entertainment they want at prices you’ll love. Visit the website, then contact Tyler Floyd (Tyler.floyd@dish.com) to start saving today!
Featured Member Benefit
No Vacancy with Glenn Haussman is the travel industry’s most exciting podcast. It's a fun, fast-paced, genre-bending program that peels back the veneer of the travel business. Click here to subscribe to the No Vacancy Podcast. Follow Glenn on Twitter @TravelingGlenn or visit www.rouse.media.
Featured Platinum/Silver Partner
O’Connor is the largest property tax consulting firm in the United States. O’Connor’s team of professionals possess the resources and unparalleled market expertise in the areas of property tax, cost segregation, and commercial and residential real estate appraisals. Their proven solutions continue to help taxpayers reduce their annual property tax rates. To learn more information about potentially reducing your property taxes, visit their website.
Industry News
With more and more consumers expecting the marketplace to offer robust technology-based solutions, regardless of industry, some hoteliers are finding that having a stable tech platform supporting their internal and guest-facing operations can yield intanbigle long- and short-term benefits.
(Source: PhocusWire) Although women occupy a growing number of leadership positions within hospitality, there is much progress yet to be made.Here, several high-ranking women in the industry share their perspectives on the work that remains.
(Source: CoStar) Today's Hotelier
In the Market
Truist Securities reports, “Overall U.S. RevPAR was +10.9% y/y for the week ending 4/1/2023, per STR, up from the prior week's result of +4.1%, but below the trailing 10-week average of +15.1 as the easy Omicron comp has faded. Versus 2019, RevPAR was +15.7%, up from the prior week’s result of +12.0%, and above the trailing 10- week average of +11.9%. Last week’s results were above the trailing 10-week average due to normalizing seasonality (March stronger travel than January/February) and a pull-forward of business travel (especially large groups/conventions) in advance of upcoming April holidays, starting with Passover which commenced this Wednesday evening. Upscale RevPAR: +14.7% y/y and +8.5% vs. 2019; Upper Midscale RevPAR: +10.9% y/y and +15.2% vs. 2019.”
Upcoming Events
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