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March 9, 2023 | |||||||||||||||||||||||||||||||||||||||||||||||||||
AAHOA News
AAHOA Central Midwest Regional Director Arti Patel hosted the Central Midwest Regional Conference & Trade Show at the Doubletree Overland Park in Overland Park, KS, on Wednesday, March 1, marking the first day of Women’s History Month. Nearly 150 attendees showed up for a day full of education, networking, and deal-making on the trade show floor. “Last year, I became the first woman to serve as the Central Midwest Regional Director, and on Wednesday, I hosted my first regional event,” Central Midwest Regional Director Arti Patel said. “It was an honor to kick off Women’s History Month serving AAHOA Members, connecting with local hoteliers, and listening to members' concerns and rationale. I have new ideas and can’t wait to share them with the Board.” The event kicked off with the education session, “Elevating Careers in the Hospitality Industry,” giving attendees insights toward building thriving hospitality careers, mentorship programs, and networking opportunities regardless of professional experience. The guest panelists included:
Immediately following the education session was the Trade Show, where hotel owners met with more than 30 exhibitors ready to help hotel businesses succeed. In the evening, attendees heard from Brent Mertz, Director of the Midwest Division of CBRE Hotels, as he discussed the data influencing the industry. “It was an honor to attend the AAHOA Central Midwest Regional Conference and present to the members of AAHOA. Being surrounded by the entrepreneurial spirit embodied by the AAHOA membership is energizing and inspirational,” Brent Mertz, Director of the Midwest Division of CBRE Hotels, said. “The AAHOA partnership with CBRE Hotels empowers our members and audience alike to be informed with up-to-date real-time data, analytics, and insights at both the regional and national levels. It’s an honor to showcase our depth, knowledge, and industry-leading technology that helps hoteliers to achieve exceptional outcomes while making informed business decisions in the hospitality industry.” Check out what AAHOA leaders and members are saying about this year’s Conference & Regional series and make plans to cross country with AAHOA this year. President & CEO Laura Lee Blake Visits Capitol Hill to Discuss 2023 Policy Priorities with Lawmakers
On Wednesday, March 1, the first day of Women's History Month, AAHOA President & CEO Laura Lee Blake met with elected officials on Capitol Hill to discuss the association's 2023 policy priorities, including:
Blake met with the following elected officials:
The six lawmakers were highly receptive to the concerns faced by AAHOA Members. Read more here. Furthermore, this past week, more than 200 AAHOA Members traveled to Washington, D.C. for the Spring National Advocacy Conference. AAHOA Leaders met with more than 200 members of Congress to discuss the most pressing issues facing the hospitality industry and continue to advocate for all of America's hoteliers. Stay tuned for more coverage of the Spring National Advocacy Conference. On Thursday, March 2, Secretary Kamalesh (KP) Patel participated on the “Hotel Transactions” panel at the California Lodging Investment Conference (CLIC) in Costa Mesa, CA. Secretary Patel was joined by Keegan Bisch, Vice President of Originations for Stonehill, Joseph Fan, President & CEO of Brighton Hospitality, Peter Steigleder, President of Fidelity Mortgage Lenders, Guy Maisnik, Partner & Vice Chair of Global Hospitality Group® at Jeffer, Mangels, Butler & Mitchell LLP, Alan Reay, President at Atlas Hospitality Group, Jenny Redlin, National Client Manager at Partner Engineering and Science, Ryan Huntsman, Vice President at National Commercial Sales at Chicago Title. The eight panelists discussed the increase in interest rates, hotel prices, and transfer taxes. Secretary Patel brought a fresh perspective on stage as a second-generation hotelier who owns and operates hotels in California. At the beginning of the panel discussion, Secretary Patel asked the panelists if they had worked the front desk, handled housekeeping, or cleaned toilets for a hotel property in the last five years. Secretary Patel was the only one among the panelists who raised his hand for each of those scenarios. He said he was proud to be in attendance to represent the average AAHOA Member. “The big players are willing to put a few $100,000 or more because they have the money readily available. But the everyday AAHOA Member may not,” AAHOA Secretary Kamalesh Patel said. “We arrived from India, worked in our 34-unit hotel, put our kids in school, and gave our family a meal to eat every day. Now, we’re getting taxed in so many different ways. You cannot purchase a 34-unit motel in the City of Los Angeles for less than $5 million.” Emmy Hise, Senior Director of Hospitality Market Analytics at CoStar Group moderated the lively exchange of ideas. CLIC is known to be the only hospitality conference focused on the California hotel market. AAHOA is honored to have had KP participate in these important conversations. Check out Secretary Patel’s LinkedIn for more information on his time at CLIC. Featured Content
March is here, and with it comes a new webinar for AAHOA Members. In the Point 10 webinar, AAHOA President & CEO Laura Lee Blake sat down with AAHOA Past Chair ChandraKant (CK) Patel (2010-2011) to discuss fair and honest selling practices among franchisor salespersons and agents. Check out part of the conversation below: Watch the Point 10 webinar today! Reminder: Download the AAHOA 12 Points Educational Primer for extensive details on the 12 Points of Fair Franchising. We also invite you to review Points 1-9 on the 12 Points Webinar Series Landing Page. Let’s continue to promote fairness in the franchise industry in 2023. HerOwnership
In honor of Women's History Month, AAHOA is highlighting the many achievements of our incredible women hoteliers who are contributing to the association and leaving it better for generations to follow. AAHOA Education
When you turn on the TV, you usually see headlines about the Presidential Administration and Congress. However, in reality, most of the action is happening at the state and local level. In our current political climate, it has never been more important to engage with state and local lawmakers to ensure they understand the issues impacting your business. This "how-to" webinar will teach you the basics to build relationships with your local lawmakers and become a leader in your community. Featured Club Blue Member
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Featured Member Benefit
AAHOA Members get a 25% discount on the STAR report (during the 1st year of enrollment), 15% discount on Pipeline reports, and a 10% discount on the School Break Report. Click here to view additional benefits, then contact STR at (615) 824-8664, ext. 3504 or info@str.com to get started.
Featured Platinum/Silver Partner
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Industry News
When it comes to converting digital traffic to bookings, understanding how online booking links work, and whether maintaining them is worth it, can pay enormous dividends in the long run.
(Source: HospitalityNet) Perhaps unsprisingly, those newest to the industry are interested in sustainability, technology, humanitarian efforts, and community-minded outreach. Becoming more acquainted with the preferences and habits of younger workers can help hoteliers keep their staffing woes at an arm's length.
(Source: Forbes) Today's Hotelier
In the Market
Truist Securities reports, “Last week's results were up against clean comps. Easy y/y Omicron comps continue to burn off, as last week's y/y RevPAR of +12.1% compares against the 10-week trailing average of +20.0%. RevPAR performance vs. 2019 continues to be driven by ADR growth (+14.1%) as occupancy (-5.6%) is still negative. This negative occupancy also is most noticeable in business-travel-centric, full-service chain scales (occupancy vs. 2019 for Upper Upscale -10.5%, Upscale -6.5%.). Upscale RevPAR: +15.9% y/y and +0.4% vs. 2019; Upper Midscale RevPAR: +9.5% y/y and +7.5% vs. 2019.”
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