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December 14, 2023 | ||||||||||||||||||||||||||||||||||||||||||
AAHOA News
AAHOA President & CEO, Laura Lee Blake, was recently quoted in a Forbes article regarding the possible Choice/Wyndham merger.
Choice Hotels has launched an exchange offer to acquire Wyndham for $49.50 in cash and 0.324 shares of Choice common stock per Wyndham share, valuing the deal at approximately $86 per share. The proposed merger aims to create the largest budget hotel franchisor in North America. However, Wyndham's board remains skeptical, stating that the offer appears unchanged from previously rejected proposals.
An informal survey of AAHOA members revealed that nearly 80% of Choice and Wyndham franchisees anticipate a negative impact on their businesses. The exchange offer expires on March 8, 2024, pending regulatory approval, including a potential Federal Trade Commission (FTC) second-round review, which could extend the process to 18 months. Wyndham has advised shareholders to await the board's recommendation before taking any action, adding uncertainty to the outcome of this industry-shaping merger.
“Most of the media coverage has not paid any attention to the hotel owners, the franchisees, who will face the most significant changes,” said Laura Lee Blake, President & CEO of AAHOA, in the article. “We feel strongly that the merger of the two brands would reduce competition, especially in this economy, limited-service segment, and really to the detriment of the franchisee hotel owners.”
AAHOA, the nation’s largest hotel owners association, with nearly 20,0000 members who own 60% of hotels in the nation, announced today the launch of HYPE Ownership: Helping Young Professionals Evolve, an initiative dedicated to fostering the growth and success of emerging hoteliers within AAHOA and across the broader industry.
"AAHOA is excited to launch HYPE Ownership, a visionary initiative spotlighting the rising stars of the hotel industry, and paving the way for a dynamic future led by young professionals,” said AAHOA President & CEO Laura Lee Blake. "It is our commitment to the next generation of leaders of AAHOA as we seek to elevate their contributions to the industry."
Young Professionals bring a youthful dynamism that provides a fresh perspective to the workplace and hospitality businesses. As the hospitality landscape becomes increasingly competitive, these professionals possess the skills and innovation to elevate AAHOA and help our industry evolve with the times.
“In today’s ever-changing society, Young Professionals play a vital role. Their fresh mindset, adaptability, and willingness to embrace change are exactly what the hotel industry, if not every industry, needs right now,” said Bharat Patel, AAHOA Chairman. “The younger generation of today will soon be the leaders of tomorrow; we must recognize the contributions they make today as the cornerstones of our industry’s future. The HYPE Ownership initiative further highlights AAHOA’s commitment to encouraging young hoteliers to take an active role in hospitality with a program designed with their empowerment in mind.”
As part of our inaugural launch, AAHOA is hosting the inaugural Young Professionals HYPE Ownership Conference on February 6-7, 2024, in New Orleans, LA.
On December 6, 2023, The Hill released its Top Lobbyists 2023 list, and included on the list is President & CEO of AAHOA, Laura Lee Blake, along with Neal Patel of Patel Partners, a former White House Official.
In January, Capitol Hill opened its doors to lobbyists once again after pandemic restrictions were lifted. That means corporate lobbyists, hired guns, association leaders, and grassroots activists are back in full force, and these top lobbyists have had to navigate a divided Congress — and not just the traditional Republican and Democratic divisions.
“Thrilled and honored to share the exciting news that I've been included in The Hill's Top Lobbyist list alongside Neal Patel, Managing Partner of Patel Partners, and a league of impactful advocates!” Laura Lee said in a LinkedIn post. “This incredible recognition wouldn't have been possible without the support of our 20,000 AAHOA Members who passionately advocate at the nation's and state capitols. Neal and I are driven by our commitment to wholeheartedly serve AAHOA Members and ensure the hospitality industry thrives.”
AAHOA President & CEO Laura Lee Blake recently attended the 2023 ISHA Winter Conference from December 5-7 in Amelia Island, FL. ISHA (International Society of Hotel Associations) holds two conferences per year - one in June and one in December - and provides attendees a chance to network, participate in professional development sessions, and enhance their leadership and management skills.
Laura Lee was joined by AAHOA’s Director of State Government Affairs Western Division, Rachel Stone, to connect with state association leaders from across the country. The conference focused primarily on government affairs issues in the industry at the federal, state, and local levels.
In a LinkedIn post from Laura Lee, she said the following: “This year's conference showcased cutting-edge research and fostered collaborative discussions within the hospitality community. Attendees gained insights into the latest advancements and legislative priorities, shared best practices, and explored innovative approaches in the field.”
The ISHA Winter Conference provided AAHOA Leaders with an opportunity to stay updated on industry issues, ensuring effective advocacy for hoteliers.
AAHOA Staff Celebrates in Style at the Red Phone Booth The holiday spirit came alive as the AAHOA staff gathered for a festive celebration at the iconic Red Phone Booth in downtown Atlanta. The evening was a dazzling affair filled with camaraderie and cheer, set against the backdrop of this exclusive speakeasy-style venue. Attendees enjoyed a delicious spread of food and a selection of expertly crafted drinks that added a touch of sophistication to the night.
The highlight of the evening was the AAHOA Awards, where several employees were bestowed awards that fellow staff members nominated them for. AAHOA CSO Heather Carnes won the "Dressed to Kill" and "Future CEO" awards, AAHOA Director of Marketing Nancy Taylor won "Fire Extinguisher" award, and AAHOA Director of Convention Alyson Corey won "The Coach" award, to name a few.
In addition to the awards, the night was punctuated with lively games and entertainment, fostering a sense of unity and shared joy. The AAHOA staff celebrated the holiday season in grand style, creating lasting memories and strengthening their bonds as they ushered in the festive spirit at this exquisite Atlanta venue.
Stay tuned for an official video of the highlights from the AAHOA Holiday Party! AAHOA Advocacy in Action
HerOwnership
Read the e-book from Hotel Management that highlights just a bit of the content from AAHOA’s 2023 HerOwnership Conference & Retreat, held November 2-3 at The Beeman Hotel in Dallas. Nearly 300 registrants signed up to take part in the packed schedule of keynote presentations, panel discussions, and networking opportunities over the two-day event.
AAHOA President and CEO Laura Lee Blake opened the conference with a moving message. “In this room, I see leaders, innovators, and trailblazers. You are shaping the landscape of this industry, and you are rewriting the narrative of what women in this industry can achieve,” she said.
AAHOA in the News
Featured Club Blue Member
New Orleans-based Gauthier, Murphy & Houghtaling Law has had a leading role in litigation that has shaped the civil landscape in the U.S. for more than 50 years. Their attorneys have extensive experience representing clients in many areas, including business litigation, natural disaster litigation, class actions, insurance disputes, and more and have secured hundreds of billions of dollars (yes, with a "B") in verdicts and settlements for their clients. Check out their website to see how they can help with your legal needs.
Featured Member Benefit
AAHOA is proud to collaborate with Kennesaw State University to establish the Michael Leven and Lee Dushoff AAHOA Scholarship for Compassionate Leadership. This annual scholarship will support students seeking an undergraduate degree in hospitality management. For more on the qualifications and how to apply, please call 470-578-2206. To make a tax-deductible contribution to the scholarship endowment, please click here.
Featured Platinum/Silver Partner
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers with savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.
Industry News
There have been countless headlines recently about artificial intelligence and its possibilities for impacting the hospitality industry, but we've barely scratched the surface with regards to this technology's capabilities.
(Source: Hospitality World) With hotel and restaurant workers in painfully short supply, industry representatives are continuing to push for relaxed or modified visa regulations in an attempt to broaden the hiring pool.
(Source: Law360) Today's Hotelier
In the Market
Truist Securities reports, “Overall U.S. RevPAR was +3.3% y/y for the week ending 12/9/2023, per STR, above the prior week's result of -0.8%, and above the trailing 10-week average of +2.5%. Versus 2019, RevPAR was +17.0%, above the prior week’s result of +0.1%, and effectively in-line with the trailing 10-week average of +16.9%. As we expected, last week had better sequential results, driven by a higher mix of business and group travel than the prior two weeks which were more leisure-centric. Of the three customer segments, business and group are the relatively outperforming customer segments of late, especially group. Results, especially for luxury hotels, from two weeks ago were also negatively impacted by the timing of Art Basel in Miami whereas last week was helped (Miami RevPAR +67.0% y/y). Upscale RevPAR: +4.4% y/y and +10.1% vs. 2019; Upper Midscale RevPAR: +1.0% y/y and +13.8% vs. 2019.”
For more, read the full report here, read the China/Europe report here, and read the RevPAR monitor here. |
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