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| February 29, 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
AAHOA News
The 2024 AAHOA Elections process is completely online via your smartphone. To participate in the voting process, you'll need to ensure:
Take two minutes today to confirm your eligibility and update your email and mobile number on MyAAHOA.com.
DID YOU KNOW?
2024 AAHOA ELECTIONS INFOGRAPHIC & FAQ
Check out the FAQ page for more information. Get ready to participate in the 2024 AAHOA Elections!
The Hunter Hotel Investment Conference is set to kick off on March 19-21 at the Atlanta Marriott Marquis, bringing together industry leaders, investors, and professionals in the hospitality sector.
Join Laura Lee Blake, Chairman Bharat Patel, and fellow industry leaders at the Hunter Hotel Investment Conference for an enriching experience that promises to inspire, educate, and empower attendees in the ever-evolving world of hotel investment.
Unlock the Power of Hospitality in 2024 with AAHOA!
We're thrilled to announce the release of this year's AAHOA Regional Conference & Trade Show schedule, a series of dynamic events across the country designed to supercharge your success. Engage with industry leaders, connect with innovative solutions on the trade show floor, and network with fellow hoteliers across the country. Each event is a unique opportunity to gain insights, share experiences, and explore the latest trends in hospitality. Don't miss your chance to be a part of the journey. Mark your calendars and get ready to Engage. Connect. Network. — the future of hospitality begins with you!
Calling all 2024 AAHOA Convention & Trade Show attendees and exhibitors!
As we celebrate the 35th anniversary of the AAHOA, founded in 1989, let's rewind and party like it's the year it all began. Dive into the Miami Vice-themed Welcome Reception and start this year's event with an electrifying blast from the past!
Dress Code: It's time to dress to impress in your Miami best! Embrace the neon glow, fast luxury cars, Cuban attitude, and a touch of Don Johnson chic. Whether it's big hair, white blazers, or flashy neon lights, make sure you stand out in true '80s Miami fashion.
Special features include:
Sip on signature cocktails under the stars, network with the brightest minds in hospitality, and celebrate the start of an extraordinary convention and trade show, featuring the extraordinarily talented Desi Junction DJs, the exclusive AAHOACON24 DJs!
Prepare to be whisked away on an adventure of vibrant colors, pulsating beats, and tropical vibes. Don't miss this spectacular throwback party as we honor our past and look forward to the future. Let's light up the night, Miami Vice style!
Take a leap towards success with AAHOACON24!
Don't let this extra day slip away—seize the opportunity to elevate your hospitality business. Join industry leaders, innovators, and peers at the largest gathering of hoteliers in the world.
Register now and make the most of Leap Day by investing in your future at AAHOACON24!
AAHOA Advocacy in Action
Featured Content
AAHOA Members, please take note of this extremely important information regarding AAHOACON24 hotel accommodations and travel.
Registration is required prior to reserving a room. AAHOACON24 will be cross-checking housing lists against registered attendees. Your registration confirmation will also contain the direct links to secure accommodations for AAHOACON24.
Room reservations are subject to cancellation, if not registered for AAHOACON24 by TOMORROW, March 1, 2024.
As association and hospitality professionals, we recognize the importance of fulfilling our obligations to our hotel partners. We appreciate your support in booking within the AAHOACON24 hotel room block.
BEWARE OF UNAUTHORIZED AAHOACON24 HOTEL SOLICITATIONS
Please be advised that third-party companies not affiliated with AAHOA are marketing false room rates via email and are not legitimate. AAHOACON24 has three contracted hotels within the group block. These are the Rosen Centre (HQ), Hyatt Orlando, and Hilton Orlando. Other hotels and resellers are not endorsed by or affiliated with the AAHOA Convention & Trade Show and should be considered a scam. It is uncertain if the rooms reserved using such unauthorized links will be honored at the advertised rate.
If you have any questions or concerns, please reach out to info@aahoa.com.
The last chance to cancel your event registration or secure the best rate with early-bird pricing is March 3.
The AAHOACON24 hotel room blocks are selling out quickly. Book your hotel room before rates increase!
Your participation and talent are vital to AAHOA's success. Apply to serve on a committee and help shape the future of the organization.
April 12: Ambassador Application Deadline
The participation and talent of our dynamic membership is vital to AAHOA's success. If you want to make a difference for AAHOA Members and the hospitality community, we encourage you to apply to serve as an AAHOA Ambassador. HerOwnership
Elevate your expertise with three tailored education sessions at AAHOACON24, designed to empower women in hospitality and ignite success in hotel ownership. Launched in 2022, HerOwnership is more than just a program; it's a beacon of support, networking, and empowerment for women blazing trails in the hospitality industry.
Secure your spot now at AAHOACON.com before Early Bird registration ends on March 3!
Make plans to attend the HerOwnership Session & Luncheon, "Global Truths to Intentional Awareness," from 11:30 a.m.-2 p.m. Wednesday, April 3, featuring keynote speaker Rashmi Airan of Dharma Leadership.
Seize the opportunity to elevate your expertise with the inaugural AAHOA Commercial Strategy Certification Training, presented in collaboration with HerOwnership and Kalibri Labs.
Finally, take advantage of the Masterclass: Profit Pathways - A Crash Course in P&L Management.
AAHOA will be releasing a Women's History Month video, social media content, and more all throughout the month of March in honor of the incredible women of AAHOA, the hospitality industry, and everywhere!
In the meantime, check out AAHOA's HerOwnership page, find out more about Women's History Month, and explore some women-focused charities below:
Member Testimonial
AAHOA Education
We're thrilled to announce our extensive lineup of 40+ education sessions designed to inspire, educate, and empower hospitality professionals nationwide.
Chart your course for success as you embark on a transformative journey of learning, growth, and innovation!
AAHOA in the News
In the ongoing saga between Choice and Wyndham, the spotlight is increasingly on potential antitrust concerns surrounding a possible merger between these two lodging giants. With executives exchanging volleys, lawyers racking up billable hours, and shareholders inundated with communications, franchisees of both companies find themselves in a holding pattern.
Choice Hotels has been pursuing Wyndham since April 2023, arguing that a merger would lower operational costs for franchisees and bolster their competitiveness against online travel agencies (OTAs). However, Wyndham has repeatedly rejected each offer, citing concerns about undervaluation and regulatory uncertainties.
For AAHOA, representing about 20,000 hotel owners in the US, this potential merger raises red flags. With AAHOA members owning around two-thirds of all Choice and Wyndham branded hotels in the country, their concerns are significant. Laura Lee Blake, CEO of AAHOA, highlights that a majority of their members oppose the merger, fearing decreased competitiveness, brand dilution, and increased costs.
Both AAHOA and Wyndham assert that a merger would stifle competition, catching the attention of regulatory bodies like the Federal Trade Commission (FTC) and several state attorneys general. The FTC has made extensive requests for data from both companies, indicating a thorough investigation into potential anticompetitive effects.
As the battle unfolds, with Choice nominating board members and the FTC scrutinizing data, franchisees are left in limbo. Wyndham's CEO expresses concern over the prolonged process, which is disrupting business development and causing uncertainty among franchisees. The stakes are high, with real-dollar costs mounting for shareholders amidst the legal and regulatory wrangling.
With the fate of this potential merger hanging in the balance, the coming months promise significant developments that could reshape the landscape of the hospitality industry.
Featured Club Blue Member
O’Connor is the largest property tax consulting firm in the United States. O’Connor’s team of professionals possess the resources and unparalleled market expertise in the areas of property tax, cost segregation, and commercial and residential real estate appraisals. Their proven solutions continue to help taxpayers reduce their annual property tax rates. To learn more information about potentially reducing your property taxes, visit their website.
Featured Member Benefit
MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits. For more information, visit www.massmutual.com, then contact Ana Lucia Divins (analuciadivins@massmutual.com) to get started.
Featured Platinum/Silver Partner
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers with savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.
Industry News
According to a recent legal filing, a class-action antritrust lawsuit has been lodged against several large hotel brands, accusing them of colluding to set artificially high prices.
(Source: Reuters) With an expected recession failing to materialize last year, the industry experienced strong growth in 2023, with many markers pointing to a continuation in 2024 and beyond.
(Source: Marketplace)
Today's Hotelier
In the Market
Truist Securities reports, “Overall U.S. RevPAR was -2.9% y/y for the week ending 2/24/2024, per STR, below the prior week's result of +1.6 y/y% and below the trailing 10-week average of +0.7%. Last week’s results reflected an unfavorable customer mix that was heavily weighted to the relatively underperforming leisure customer and far less to the outperforming group/convention segment due to Presidents' Day weekend. Notably, Sunday and Monday RevPAR were down 6% and 4% y/y. For the week, Upscale RevPAR: -2.6% y/y; Upper Midscale RevPAR: -3.5% y/y.”
For more, read the full report here, read the China/Europe report here and read the P&L analyzer here.
Upcoming Events
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AAHOA Southeast Texas Town Hall | Houston, TX
