Hotelier Weekly
March 14, 2024
Champion PTAC, LLC
AAHOA News
  
This week, as part of its 2024 Spring National Advocacy Conference (SNAC), AAHOA hosted more than 200 key AAHOA leaders and members for two days in Washington, D.C. The Conference opened with a legislative learning session at the Ronald Reagan Building and International Trade Center, followed by an evening Congressional Reception at the Cannon House Office Building, and then a full day of Congressional meetings.
 
AAHOA wrapped up SNAC with an active day on the Hill, where AAHOA leaders participated in nearly 160 in-person Congressional meetings with U.S. Senators, Representatives, and their staff, across all party lines.

SNAC provides the opportunity for AAHOA to work with elected officials to identify viable solutions to the industry's biggest challenges. Through education, advocacy, and connecting AAHOA Members with their elected officials, SNAC continues to be an integral part of AAHOA’s advocacy plan.

AAHOA was proud to have nearly 30 key Members of Congress in attendance at its Congressional Reception. Each offered their comments and insights regarding the important role AAHOA and its members have in shaping the agenda of national policies and leading the industry in ensuring the voices of hoteliers are being heard. Elected officials also spoke one-on-one with their AAHOA Member constituents to build and strengthen their relationships for ongoing and future impact.
  
As we celebrate Women's History Month, it's imperative to highlight the remarkable achievements of women who are making waves in the hospitality industry. Recently, two distinguished ​AAHOA Members have been recognized for their outstanding contributions, each earning well-deserved spots on prestigious lists that commend their expertise, leadership, and dedication.
 
Jyoti Sarolia, the President & CEO of Ellis Hospitality Group, and Lina Patel, Director of Strategic Franchise Initiatives at Red Roof​ and former AAHOA Women Hoteliers Director Eastern Division (2017-2023), have been honored on separate lists, showcasing their remarkable impact on the hospitality landscape.
  • Lina Patel's inclusion in Hotel Management's Forty Over ​Forty Class of 2024 list is a testament to her exceptional leadership and unwavering commitment to excellence. 
    • This prestigious list celebrates seasoned professionals who have demonstrated unparalleled dedication to elevating service standards and guest experiences. 
    • Patel's role as the Director of Strategic Franchise Initiatives at Red Roof underscores her strategic vision and ability to drive growth and innovation within the industry.​ 
    • Patel also played an integral role in the inception of AAHOA's HerOwnership initiative and continues to champion the women of AAHOA.
  • Meanwhile, Jyoti Sarolia's recognition in Women Leading Travel & Hospitality's Top Women in Travel & Hospitality list highlights her influential leadership and trailblazing accomplishments. 
    • As the President & CEO of Ellis Hospitality Group, Sarolia has spearheaded initiatives that have set new benchmarks for excellence in hospitality. 
    • Her innovative approach and strategic vision have propelled her company to success and inspired countless individuals within the industry. 
As we commemorate Women's History Month, let us celebrate the accomplishments of women like Jyoti Sarolia and Lina Patel, whose dedication and passion continue to shape the future of the hospitality industry. Their achievements inspire aspiring hoteliers and industry professionals, showcasing the immense potential for success regardless of gender. 
  
Let him make you an offer!
 
Kevin O’Leary, the renowned entrepreneur, author, and star of the hit show “Shark Tank,” is making a grand return to the 2024 AAHOA Convention & Trade Show in Orlando, FL! 
 
Known for his razor-sharp business acumen and invaluable investment wisdom, Kevin is set to ignite the stage with his keynote speech. Register today at AAHOACON.com to be a part of the nation's largest event for hoteliers!
 
  
At a recent Back-of-the-House tour in Orlando, FL, Congressman Darren Soto got an up-close and personal view of the inner workings of the hospitality industry.
  • These tours are a cornerstone of AAHOA's advocacy efforts, allowing policymakers like Congressman Soto to gain firsthand insight into the challenges and triumphs faced by hoteliers and their staff.
  • During his visit, Congressman Soto immersed himself in the hotel's daily operations, spending time with the hardworking staff who keep the establishment running smoothly. 
  • From making beds with the housekeeping team to engaging in discussions with kitchen staff, he gained a comprehensive understanding of both the front and back-of-the-house responsibilities.
  • AAHOA Back-of-the-House tours serve as a vital platform for hoteliers to share their perspectives with elected officials, highlighting the importance of issues such as:
    • Workforce development
    • Regulatory challenges
    • Economic impact of the hospitality industry
Congressman Soto's visit underscored hotels' critical role in driving the economic growth in the United States and providing employment opportunities within their communities.
  
Choice Hotels International's decision to abandon its $8 billion hostile takeover bid for Wyndham Hotels & Resorts has garnered significant media attention, highlighting the complexities and implications of the proposed merger.
 
Industry media outlets such as The Points Guy4Hoteliers, and CoStar have recently published articles covering the failed takeover attempt.
  • Amidst the extensive media coverage, AAHOA's long-standing involvement has solidified its position as a prominent voice in expressing concerns about the potential negative impact of the merger on Wyndham franchisees.
    • In a post on X (formerly Twitter)Senator Elizabeth Warren gave her thoughts on the announcement of the news: “This reversal is a huge win for consumers,” she said. “I warned that this giant hotel merger would lead to higher prices and fewer choices. I’m glad the deal was scrapped after @FTC scrutiny.”
  • Choice Hotels' withdrawal from the bid, despite shareholder support for the exchange offer, reflects the challenges and uncertainties surrounding large-scale mergers and acquisitions in the hospitality sector.
  • Wyndham's leadership expressed confidence in the company's standalone strategy and growth prospects, signaling a commitment to executing its strategic initiatives.
  • Industry analysts and observers have provided insights into the regulatory risks, competitive dynamics, and shareholder expectations surrounding the proposed merger.
Stay tuned for further updates as industry stakeholders navigate the ever-changing landscape of hotel franchising and mergers.
 
You can also read further media coverage here from ForbesReuters, and the Wall Street Journal
  
The 2024 AAHOA Elections process is completely online via your smartphone. To participate in the voting process, you'll need to ensure:
  1. You are eligible to vote.
  2. You have a valid and unique email address and mobile phone number on file on MyAAHOA.com.
  3. You have access to a smartphone to utilize the 2024 voting app, Voatz.
Take two minutes today to confirm your eligibility and update your email and mobile number on MyAAHOA.com.
 
DID YOU KNOW?
2024 AAHOA ELECTIONS INFOGRAPHIC, VIDEO, & FAQ
  • Access AAHOA's infographics on voter eligibility and voting steps to learn more. In addition, your spouse's full name must appear on the membership application for him/her to be eligible to vote. Contact AAHOA at info@aahoa.com for assistance.
  • You can now watch AAHOA's recently released video on the complete process for how to vote in the 2024 AAHOA Elections - the video walks you through the entire process, step-by-step, so you can cast your vote on April 4 with complete confidence!
  • The 2024 AAHOA Elections take place in Orlando, FL, on Thursday, April 4, and voting will be open from 11 a.m. - 5 p.m. EDT.
  • On Friday, April 5, elections results will be announced between 1-1:30 p.m. EDT.
Check out the FAQ page for more information. Get ready to participate in the 2024 AAHOA Elections!
 
Amerifab International, Inc.
Ajmera Law Group
AAHOA Advocacy in Action
Featured Content
The credentialing process, which verifies your identity to cast your ballot in the 2024 AAHOA Elections, began on March 1 and closes on March 29. This 28-day window is the ONLY opportunity you'll have to complete this important step. If you do not complete the credentialing process within the specified timeframe, you WILL NOT be able to participate in the 2024 AAHOA Elections.
Your participation and talent are vital to AAHOA's success. Apply to serve on a committee and help shape the future of the organization.
 
April 12: Ambassador Application Deadline
The participation and talent of our dynamic membership is vital to AAHOA's success. If you want to make a difference for AAHOA Members and the hospitality community, we encourage you to apply to serve as an AAHOA Ambassador.
HerOwnership
  
Step into the spotlight at AAHOACON24 with our electrifying session: "Expert Insights: Navigating Ownership Decisions." This exclusive event, tailored for women owners and those aspiring to join their ranks, is your gateway to the world of hotel ownership.
 
Presented by Women Own the Room, in collaboration with HerOwnership, this is your chance to seize the reins of your destiny. No two journeys to hotel ownership are alike, and this session promises to unravel the mysteries of finding your perfect path.
 
What type of hotel is right for you? Will you self-manage or hire a management company? What is your experience level, and will you seek partners?
 
Join us for the 3rd annual Women Own the Room event at AAHOACON24 from 2:30-3:30 p.m. on Thursday, April 4, and be part of the transformational experience that awaits!
  
March is not just another month at AAHOA – it's a time to shine a spotlight on the incredible women who contribute daily to the hospitality industry.
 
As we honor Women's History Month, AAHOA proudly celebrates the remarkable achievements and invaluable contributions of women hoteliers across the nation.
 
You can now watch AAHOA’s special Women’s History Month video to join us in celebrating women's resilience, creativity, and leadership in hospitality.
 
In 2022, AAHOA launched HerOwnership, a groundbreaking initiative dedicated to empowering and supporting women hoteliers. HerOwnership provides a platform for networking, education, and mentorship, fostering a community where women can thrive and succeed in hotel ownership.
 
AAHOA has hosted two HerOwnership Conferences since the inception of the HerOwnership initiative and will continue to host women-centric events, education sessions, and networking opportunities.
 
At AAHOA, we believe in celebrating women's accomplishments every month, but during March, we're elevating their voices even further. From trailblazing entrepreneurs to dedicated professionals, women have played a vital role in shaping the landscape of hospitality.
 
Together, let's honor the past, celebrate the present, and empower the future of women in hospitality. Happy Women's History Month from all of us at AAHOA! 
 
American Pride Bank
Charter Communications Operating, LLC
Member Testimonial
"I love the AAHOA conference. I think the attendees are genuinely happy to be here. They want to benefit their hotels, they want to learn about trends and best practices. So quite frankly, I'm honored to be here."

- Craig Carbonniere, Senior Director of Sales for MIlestone Eight & AAHOACON23 Attendee

AAHOA Education
  
We're thrilled to announce our extensive lineup of 40+ education sessions designed to inspire, educate, and empower hospitality professionals nationwide.
  • AAHOACON gives you an unparalleled opportunity to delve into a diverse range of topics, from cutting-edge technology trends to operations and much more.
  • Our curated sessions feature industry experts and thought leaders sharing invaluable insights, fostering meaningful discussions, and providing actionable takeaways to help you thrive in today's dynamic landscape.
  • Whether you're a seasoned veteran or just starting your journey, AAHOACON24 promises an enriching experience that will elevate your expertise and propel your success.
Chart your course for success as you embark on a transformative journey of learning, growth, and innovation!
 
Hotel Equities
Red Roof Inn
Featured Club Blue Member
  
As North America’s leading hospitality procurement services provider, Avendra offers AAHOA Members competitive pricing from its 800+ supplier contracts. Earn huge savings on engineering, rooms operations, administrative, replacement FF&E, and more! Check out the website or call 866-AVENDRA and start saving today!
 
DISH Business
Naylor Association Solutions
Featured Member Benefit
  
All Insurance Underwriters (AIU) is a National Managing General Agency giving AAHOA Members the option to retain current Insurance Agents. We also offer all Commercial General Lines of insurance, together packaged with Worker’s compensation (where applicable) extra savings can be found. Check out the website for more information on AAHOA Member benefits, and fill out a form to contact one of our dedicated team members.
Featured Platinum/Silver Partner
  
Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area, has relationships with the largest pool of qualified investors, and uses state-of-the-art technology to match buyers and sellers. Visit the website today.
Red Lion Hotel Corp - Sonesta
Industry News
After a series of setbacks, including a failure to win adequate support from Wyndham shareholders, Choice Hotels abruptly ended its hostile takeover bid for the hotel brand.
(Source: Reuters)
WIth more technology-based solutions available than ever before, and more on the way, the industry is grappling with tech overload in efforts to find the best solutions possible without committing to a passing fad.
(Source: SmartBrief)
Facing a convergence of traveler preferenaces and continuing supply chain disruptions, hoteliers are finding success in creating a memorable guest experience by adopting a less-is-more aproach.
(Source: HospitalityNet)
Naylor Association Solutions
Today's Hotelier

MARCH ISSUE

The March 2024 issue of Today's Hotelier magazine is out now! This month, we explore all things safety and security, as we examine a variety of topics, including embracing ADA compliance as an underserved market gap for hotel brands, the best defense against potential safety risks in your hotels, and much more.

In addition, this issue features a very special Q&A with 2023-2024 AAHOA Chairman Bharat Patel as he reflects on his tenure and discusses his accomplishments during his year as Chairman, in advance of AAHOA's annual leadership transition at AAHOACON24 next month

Featured Content

Join thousands of AAHOA Members, brand CEOs, and industry professionals by subscribing to our magazine. Receive every digital issue of Today’s Hotelier as soon as it’s released to the public. Click here to subscribe.

In the Market
  
Truist Securities reports, “Overall U.S. RevPAR was -2.8% y/y for the week ending 3/9/2024, per STR, below the prior week's result of +2.4% y/y and below the trailing 10-week average of +1.6%. Last week’s results were surprisingly soft on a clean y/y comp. All chain scales had negative y/y RevPAR growth except Upper Upscale (flattish); Economy RevPAR was a soft -8%. Top 25 market results were mixed with Urban RevPAR +2.3%. An additional headwind to the U.S. result was Las Vegas RevPAR of -30.6%. The one relative bright spot was Group RevPAR of +4.6% although Group revenue gains last week were more than 100% occupancy driven (Group occupancy +5.4%; ADR -0.8%). Upscale RevPAR: -0.7% y/y; Upper Midscale RevPAR: -2.7% y/y.”
For more, read the full report here, and read the China/Europe report here.