Hotelier Weekly
May 23, 2024
Champion PTAC, LLC
AAHOA News
  
Congratulations to the Greater Los Angeles Area & South Pacific Hotel Owners Conference leaders on a spectacular start to the year!
 
With over 750 attendees, the event raised an impressive $50,000+ for AAHOA's PAC and welcomed 10 new Lifetime Members to the AAHOA family. The HYPE and HerOwnership event that followed was also a tremendous success, giving women and young professionals the perfect setting to network with industry leaders.
 
The efforts and contributions of all who were involved underscore a firm commitment to the success of the association.
 
Hats off to Naresh (ND) Bhakta, AAHOA Greater Los Angeles Area Regional Director; Nilesh (Neil) Bhakta, AAHOA South Pacific Regional Director, all of our dedicated Ambassadors, AAHOA Young Professional Director Western Division Tanmay Patel, and AAHOA Women Hoteliers Director Western Division Shetal Zina Patel for their dedication and hard work in making the first AAHOA Hotel Owners Conference & Trade Show of 2024 one to remember.
  
On Friday, May 10, Representative Diana Harshbarger (R-TN) participated in another insightful AAHOA Back-of-the-House Tour, offering a unique perspective on the hospitality industry.
 
The tour was led by AAHOA Ambassador Anup Patel, who was accompanied by fellow AAHOA Ambassador Tejash Patel. Unlike typical tours of fully operational properties, this tour took place at a new hotel construction site for a Towne Place Suites by Marriott property.
 
Rep. Harshbarger saw firsthand the complexities and challenges involved in bringing a new hotel to life, from the early stages of construction to the planning and coordination required to meet industry standards. This hands-on experience provided valuable insights into the significant investments and efforts that go into expanding the hospitality landscape.
 
These tours are crucial for AAHOA's advocacy efforts, allowing elected officials to understand the behind-the-scenes operations essential to the hospitality industry. 
  
Dylan Patel, Young Professional Director Eastern Division, and Vik Zaver, Georgia Regional Director, were interviewed last week by the Atlanta Journal-Constitution. The article “Georgia jobs for April: Good growth, but hospitality still catching up” focused on the state's economy.
 
Patel and Zaver spoke about their experiences in hiring in a challenging market. Patel noted that owners often jump to assist with housekeeping tasks such as folding towels.
 
“Sometimes, as the owner, you even have to jump in and do the work,” Patel said. “There just aren’t enough hands to do everything that needs to be done, so you’re folding towels, getting rooms ready, or handling the front desk.”
  
This week is National Travel and Tourism Week, and we want to recognize the incredible contributions of the hospitality industry. From warm welcomes at check-in to unforgettable experiences, our industry is the heart of travel.
 
At AAHOA, we are proud to support and represent hotel owners who provide exceptional service and create cherished memories for travelers. This week, let's honor the resilience and passion of hospitality professionals, including the dedication of their staff.
  • Take a look at these stats that highlight just how important travel is:
    • $2.8 trillion economic impact
    • 15 million American jobs
    • 2.5% of our national GDP (of which AAHOA represents 1.4%!)
Join us in celebrating National Travel and Tourism Week. Here's to exploring new destinations, experiencing diverse cultures, and the unparalleled hospitality that brings it all together!
  
What You Need to Know
  • A lawsuit alleging excessive fees charged to business owners by Visa and Mastercard has recently been settled.
  • Businesses that accepted Visa and Mastercard credit cards from 2004 to 2019 could potentially receive a portion of a $5.54 billion settlement.
  • Act soon: Claims must be submitted by June 30, 2024.
 
Time Is Running Out - Act Now!
Don't miss out on your opportunity to receive funds from a $5.54 billion settlement reached with Visa and Mastercard for merchants who used their credit card services between January 1, 2004, and January 31, 2019.
Amerifab International, Inc.
Ajmera Law Group
AAHOA Advocacy in Action
  
A lawsuit challenging the Department of Labor’s (DOL) final 2024 Overtime Rule was filed yesterday, Wednesday, May 22.
 
Why is this Important?
On April 23, 2024, the DOL published its final Overtime Rule, which would have increased the salary threshold for overtime pay eligibility from $35,568 to $43,888 on July 1, 2024, and then to $58,656 by January 1, 2025. In addition, starting July 2027, the threshold would be automatically raised every three years.
 
AAHOA’s Role  
AAHOA sent a letter opposing the proposed rule in November 2023 to the Department of Labor Acting Secretary Julie A. Su, illustrating our concerns and the negative impact the rule would have on AAHOA Members.
 
“AAHOA represents nearly 20,000 members owning more than sixty percent (60%) of all hotels in the United States,” said AAHOA President & CEO Laura Lee Blake. “This 2024 Overtime Rule will undoubtedly have a negative impact on all hoteliers and their operations. We commend the filing of the lawsuit to vacate and set aside the Rule, and enjoin the DOL from implementing it. The DOL was stopped from implementing a similar rule back in 2017. We trust the Court will stop them once again to protect employers across the country.”
 
We will work to keep AAHOA Members informed as the situation evolves.
Featured Content
AAHOA Members: CBRE has an exclusive discount code when purchasing a Hotels Research Report!

During the checkout process, use the following discount code when prompted to receive a 10% discount:  AAHOA_CBRE24
 
Take advantage of this discount code and purchase a CBRE Hotels Research Report today!
HerOwnership
  
Get ready for the Third Annual AAHOA HerOwnership Conference & Retreat! Join us on September 12-13, 2024, in beautiful Redondo Beach, CA, for two inspiring days of networking, learning, and growth tailored for women in hospitality.
 
Mark your calendars now, and stay tuned for more details coming soon! You won't want to miss this empowering event.
American Pride Bank
Charter Communications Operating, LLC
Member Testimonial

"Why wouldn’t you come to AAHOACON? This is phenomenal. The energy - everybody brings it. The vendors, the hoteliers, the AAHOA staff, I mean, everything’s phenomenal. We love coming here. That’s why we’re upfront. We’re going to be even closer to the front next year."

-Matthew Hostetler, Chief Development Officer, Red Roof

AAHOA Education
  
Join Violeta Vega, a Senior Program Manager, at Businesses Ending Slavery as she walks us through how to train your staff to prevent human trafficking. Violeta will explain how you, as an owner or general manager can train your staff, using the trafficking awareness training course developed by Businesses Ending Slavery and Trafficking (BEST): Inhospitable to Human Trafficking Training, sponsored by AAHOA. By the end of this webinar, you will be well equipped to take this valuable training back to your staff!
Hotel Equities
Red Roof Inn
Featured Club Blue Member
  
AAHOA Members get up to 25 percent off ADP payroll and tax compliance services. Companies with fewer than 50 employees get the first month free and no set-up fees! ADP serves 585,000 clients from the smallest, to the largest businesses worldwide. Our services can help you manage your risk of tax penalties, improve your cash flow, and take advantage of available tax credits. Contact Thomas Bell (thomas.bell@adp.com) or call 973-712-3290 today to obtain a free, no-obligation quote!
DISH Business
Panasonic
Featured Member Benefit
  
MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits. For more information, visit www.massmutual.com, then contact Ana Lucia Divins (analuciadivins@massmutual.com) to get started.
Featured Platinum/Silver Partner
  
Wyndham Hotels & Resorts makes travel possible for all. From big cities and small towns to beachfront resorts and highway hotels, our 24 iconic brands bring a diverse perspective to the travel experience. With friendly service, thoughtful amenities, and a range of options for the everyday traveler, Wyndham will be there to welcome you wherever you go.
Red Lion Hotel Corp - Sonesta
PayRange
Industry News
With nearly every hotel facing a shortage of workers, which is especially troublesome during peak-travel season, some properties are hiring teenagers, but there are several factors to keep in mind when bringing on younger employees.
(Source: JD Supra)
As guest expectations evolve, many luxury properties are offering increasingly lavish experiences, and smaller hotels are following suit, and whether the amenity is small or large, everything makes a difference.
(Source: The New York Times)
A constant source of frustration for guest and hotelier, bed bugs remain all-too common, with an estimated 14% of U.S. travelers reporting infestation sightings during the past year, and those numbers are expected to tick upward during the upcoming June-October season.
(Source: Forbes)
Naylor Association Solutions
Naylor Association Solutions
Today's Hotelier

Identifying and Nurturing High-Potential Employees

Prior to a horse race, it's often difficult to separate the athletes from the also-rans, but it’s a different story in the conference room, where ambitious employees come armed with their best ideas and a positive attitude, becoming standouts within an organization.

That’s been true consistently for Chris Guimbellot, president and chief executive of hihotels, which holds a weeklong strategy and team-building session each year in Fort Lauderdale, FL. The annual visit to the Sunshine State really is the time to shine for the franchise company’s dozen or so employees, most of whom work remotely.

Read more

In the Market
  
Truist Securities reports, “Overall U.S. RevPAR was +2.8% y/y for the week ending 5/18/2024, per STR, below the prior week's result of +6.6% y/y but above the trailing 10-week average of +1.5%. Last week's results reflected a clean comp with continued evidence of strong Group performance (RevPAR +13.2% y/y, split fairly evenly between occupancy and ADR). Conversely, Transient RevPAR was flat. Resort RevPAR on a non-holiday mid-Spring week was -2.8%. Economy was the only chain scale with negative results y/y, also -2.8%.  Upscale RevPAR: +3.6% y/y; Upper Midscale RevPAR: +1.6% y/y”.
 
For more, read the full report here, and read the China/Europe report here.