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AAHOA News
 AAHOA is thrilled to announce that the full agenda for the 2024 HerOwnership Conference by AAHOA is now available! Join us in Redondo Beach, September 12-13, for an empowering event designed to uplift women in hospitality.
Deeper Dive:
Check out the full agenda and register now to secure your spot! Spots are filling up quickly, and this conference WILL sell out.
 What Happened: In Atlanta, GA, home of AAHOA Headquarters, the Georgia Hotel Owners Conference & Trade Show featured over 500 attendees, raised over $32,000 for PAC, gained 28 new members, and saw a 21% increase in the size of its trade show over last year. Huge congratulations to our Georgia Regional Director, Vik Zaver, and his Ambassadors for executing an impressive event.
Deeper Dive: Attendees had the privilege of hearing valuable insights from:
 We need your input to support our advocacy efforts for the Loans In Our Neighborhoods (LIONS) Act (H.R. 7242), which proposes increasing Small Business Administration (SBA) 7(a) loan limits from $5M to $10M.
Why it Matters: Your insights are crucial for influencing policy. Completing a brief 3-question survey by 11:59 p.m. EDT on Saturday, August 31, 2024, will bolster our case for enhanced financial support, directly benefiting our community and entrepreneurs across America.
Deeper Dive: Responses are confidential and pivotal in our collective advocacy efforts. When we each play a small role, we can have a great impact.
 New York, NY and Atlanta, GA – August 15, 2024 – M3, LLC ("M3"), voted the number-one hospitality accounting software in North America, today announced it has signed a definitive agreement for a majority investment from Blackstone Growth and affiliated funds (collectively "Blackstone"). The investment will help to accelerate the company's growth by enhancing new product expansion and supporting the adoption of M3's software, which enables hotel operators to run more efficiently and effectively. AAHOA, representing nearly 20,000 hotel owners and 60% of hotels across the United States, will make its first ever strategic investment alongside Blackstone.
Founded in 1998 by hospitality industry veteran John McKibbon to address the accounting needs of his own family's hotel management company, M3 has grown into a leading hospitality-focused back-office accounting software platform that serves as the system-of-record for financial data for more than a thousand hotel operators and management companies today. It currently offers technological solutions including accounting, labor management and business intelligence to more than 8,000 properties across North America. M3 has ranked as the nation's number-one hotel accounting software and financial reporting provider by HotelTech Report for the past four years.
AAHOA Advocacy in Action
Featured Content
 If you are looking to do business with America's hotel owners, you need to partner with AAHOA.
AAHOA's recently released vendor partner video highlights ways potential AAHOA Vendor Partners can gain access to members of the largest hotel owners association in the country.
AAHOA Members are industry leaders with tremendous buying power and proven loyalty. If your business is in the hotel business, AAHOA is the place to be.
HerOwnership
 What's Happening: Join event hosts Purnima Patel, AAHOA Women Hoteliers Eastern Division, Shetal Zina Patel, AAHOA Women Hoteliers Director Western Division, and Lina Patel, Director of Strategic Franchise Initiatives at Red Roof, for a Sunrise Soirée!
Powered by Ride with Red Roof, this event is to celebrate women in hospitality, where industry leaders share insights and inspire change.
When: Sunday, August 18, 10:30 a.m. - 4 p.m.
Where: Columbia Gorge Hotel & Spa, 4000 Westcliff Drive, Hood River, OR
Dress Code & Details:
AAHOA in the News
AAHOA Education
📢 Join our "Decoding the Franchise Disclosure Document (FDD)" Webinar Series with Marisa Rauchway from CSG Law!
AAHOA's first ever three-part webinar series presents:
Part 1: For Lodging and Other Franchises
📅 Date: Tuesday, Aug 20, 2024 🕒 Highlights: FDD Items 1-12, covering brand management, litigation, fees, supplier requirements, and territory. 👉 Register: Link to Part 1 Part 2: Getting at the Real Value
📅 Date: Wednesday, Sept 4, 2024 🕒 Highlights: FDD Items 13-23, discussing intellectual property, ownership options, sales restrictions, and financial performance. 👉 Register: Link to Part 2 Part 3: In the Trenches
📅 Date: Thursday, Sept 5, 2024 🕒 Highlights: Real-world stories of how understanding (or misunderstanding) the FDD impacts franchisees' success. 👉 Register: Link to Part 3 Whether you're a new or seasoned franchisee, this series provides essential insights into franchising trends and how to navigate the FDD to ensure your success.
Reserve your spot today and earn an AAHOA Learning Journey Certificate!
Featured Club Blue Member
AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at lowes.com/l/Pro/AAHOA. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Julie Patel (julie.patel@lowes.com) to get started.
Featured Member Benefit
Since 2007, Jacaruso Enterprises has led the industry in Remote Hotel Sales Services. We support over 3,500 hotels worldwide, ranging from suburban, urban, airport, and metropolitan to boutique hotels. Our dedicated team of Regional Sales Directors with diverse expertise ensure we always have the right fit for your hotel and market niche. We help you navigate sales resources and brand tools, champion your brand’s sales culture, and customize specific strategies to boost your hotel’s revenues and rankings.
Featured Platinum/Silver Partner
Procell is the professional battery of the Duracell Company, which designs batteries and power solutions specifically for the needs of professional devices and industries. While other battery brands serve both retail and professional customers, Procell solely focuses on the professional market in order to guarantee products and services specifically designed for professional usage. As a result, Procell Alkaline batteries are used by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world for its quality, reliability, performance, and service.
Industry News
In a race to appeal to service- and hospitality-industry workers, Vice President Harris added a plan to eliminate taxes on tipped wages as part of her campaign platform.
(Source: MSNBC) According to recent research, travelers continue to express an overwhelming preference for hotels when compared to short-term rentals, and understanding why this preference persists is key to helping hoteliers maintain their foothold.
(Source: Hotel Dive)
Today's Hotelier
In the Market
As Truist Securities wrote, “Overall U.S. RevPAR was +1.9% y/y for the week ending 8/10/2024, per STR, above the prior week's result of +1.3% y/y and above the trailing 10-week average of +0.9%. Economy chain scale RevPAR was +0.9% y/y, the first positive RevPAR growth week for Economy since mid-April 2024 (holiday shift impact). Economy RevPAR largely started to trend negatively in late Fall 2022. Upscale RevPAR: +2.1% y/y; Upper Midscale RevPAR: +1.1% y/y.”
For more, read the full report here, read the China/Europe report here, and read the most recent P&L analyzer here.
Upcoming Events
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2024 HYPE Reception by AAHOA | Hillsboro, OR
