Nick Fortuna, Today’s Hotelier
In the mid-1950s, when Howard Johnson and Holiday Inn spearheaded the movement toward hotel franchising, few could have predicted that the experimental business model would enjoy such enduring success. Today, franchisees own about half of the hotels in the United States, and industry experts expect the business model to continue to benefit both franchisor and franchisee in the long term.
Photo courtesy Wyndham Worldwide Corporation.