AAHOA has launched its updated Certificate in Hotel Ownership^TM (CHO), and it’s better than ever. The new CHO, offered exclusively through the AAHOA HOTEL OWNERS ACADEMY^TM, has been recreated to meet the demands of today’s hotelier to help you make better decisions and retain employees; learn effective sales and marketing tactics and strategies; better understand, utilize, and invest in technology to run a more profitable business; and so much more -- all in a completely customizable all-digital platform. Sign up by 11:59 ET on Sunday, April 12 to earn your certificate for as little as $149. Use promo code CHOLAUNCH20 to save! Read more here.

The 2020 AAHOA Convention & Trade Show is just around the corner and if you are a Lifetime Member* and want to qualify for complimentary registration, you have to act quickly. TODAY is the deadline! If you are not yet an AAHOA Lifetime Member, upgrade today to take advantage of this exclusive offer.

AAHOA Treasurer Vinay Patel will share his expertise on the "Hotel Due Diligence" panel at the California Lodging Investment Conference March 5 in Orange County, CA. Vinay and five other industry experts will stress the importance of doing a comprehensive property appraisal to establish its assets, liabilities, and commercial potential before purchasing it. CLIC brings together lodging professionals for a day of learning, professional development, and networking.

Time is running out on our sweepstakes giveaway! The deadline is TODAY to register to win four free nights of hotel accommodations at one of AAHOA’s host hotels** during the 2020 AAHOA Convention & Trade Show, April 13-16 in Orlando, FL. Don't wait - act NOW!

Dual- and tri-brand projects are increasingly transforming the hotel pipeline. Combining multiple lodging choices under one roof caters to a wider customer base and offers more flexibility for travelers, while the shared amenities and dining venues provide added value for hotel guests. For hoteliers, multi-brand properties may provide a unique opportunity to increase revenue and streamline operations. AAHOA will host a workshop on March 4 in New Orleans to teach you everything you need to know about building a successful multi-brand property. Register today. 

AAHOA President & CEO Cecil P. Staton will provide the legislative update at the Hunter Hotel Investment Conference, March 19-20 in Atlanta. On the "Your Government & Your Business" panel, Cecil will give his take as a former legislator on how the election year will shape hospitality and investment and how that will affect hoteliers, other updates from the nation's capital, plus additional state advocacy initiatives. The conference brings owners and investors together in a high-energy setting for education and networking. The update will dig deep into industry trends and emerging opportunities in order to highlight the information today’s investors need to grow their business.

Tax season is here and, for hoteliers, it can be a stressful time as you may be asking, "How much will I owe this year?" But did you know you don't have to accept your property's tax assessment? AAHOA has partnered with O'Connor Tax Consulting Firm to host a series of Dinner & Learn events across the nation to teach hoteliers the power of banding together and filing appeals to get their taxes lowered. Check the events calendar for one near you and register to attend.

AAHOA is currently accepting nominations through February 16 for all open positions on its Board of Directors, including the newly created Greater Los Angeles Area Regional Director. Don't miss the chance to have a voice in the future direction of AAHOA. Learn more about the eligibility criteria here.

Town Halls offer hoteliers the chance to hear firsthand about the local issues that directly impact their business. They also are a great opportunity to build your professional network and learn more about AAHOA programs and resources available to help you strengthen every aspect of your business. These events are open to all hotel owners, even if you're not yet a member. Make it a point to attend the Town Halls in your area to defend and protect your investment.

AAHOA's exclusive members-only webinars provide insights on the latest topics and ideas in hotel ownership. Accessible via MyAAHOA.com, sign in today to browse topics, track your professional development goals, and review all of AAHOA's educational offerings. 

SunTrust Robinson Humphrey reports, “Luxury (+2.1%) was the strongest chain scale for branded hotels; Midscale was the weakest at -3.1%. Upscale (+0.1%) slightly outperformed the industry average; Upper Midscale (-2.3%) underperformed. Outside of the final days' impact from the Super Bowl (Sunday RevPAR: +237.2% in Miami; -83.8% in Atlanta), last week was a clean comp week. Results by chain scale was a return to more run-rate normalcy, in our view, where Luxury relatively outperformed and the select/limited-service hotels underperformed in part due to varied levels of supply growth. Luxury and Independent outperformance (210 and 170 bps above the U.S. average, respectively) was likely supported by the Super Bowl impact to Miami. Miami has more higher-rated Luxury and Independent hotels than Atlanta, particularly where Super Bowl visitors likely stayed. Valentine's Day shifting to a Friday from a Thursday benefits corporate travel as the mid-week is open for business. Consequently, we anticipate next week will have a moderately easy comp based on the holiday calendar shift.”

 

HBO, the oldest and longest continuously operating pay TV service in the U.S., is offering AAHOA Members the chance to earn money back. Members get a rebate of $9 per room (5-year contract) or $7 per room (3-year contract) when they add the service at their properties. Click here today to complete the rebate form and get started.

Available in more than 50 countries, Rheem’s water heating product line innovates advanced technology and all-new ways to deliver just the right temperature while saving energy and water, and supporting a more sustainable future. This year, Rheem launched an initiative called "A Greater Degree of Good," which includes aggressive goals to re-imagine its products and global manufacturing operations to reduce its environmental footprint. For more info on Rheem’s sustainability initiative and cutting-edge water heating solutions, visit www.rheem.com.

AAHOA Members can receive monthly reports that track and compare the valuation levels, trading levels, and credit profile of each of the U.S. publicly traded Hotel C-Corps and Hotel Real Estate Investment Trusts. It includes pro forma adjustments for any announced acquisitions, dispositions, financings, and other corporate actions. All data is based on publicly available information, including equity research analyst estimates. Contact Jonathan Falik for more info.

Brand-specific loyalty programs played an increasing role in generating bookings in 2019, according to a recently released report from Kalibri Labs, with these programs playing a role in an estimated 56.2 percent of all hotel stays during the year.

According to research conducted by nonprofit organization the Castell Project, the hotel industry has more women in management-level positions than ever before, and the growth looks to accelerate in the near future. Castell Project President Peggy Berg said that though a great deal of distance remains before the industry reaches true gender parity, “We were delighted to find the pendulum starting to swing in the proper direction.”

 

 

An analysis of hotel performance in relation to transit station proximity shows that performance generally declines as distance grows, though there are other factors to keep in mind, too. But the research is clear: There are both occupancy and rate premiums for hotels that are closer to transit stations.