Chairwoman Jagruti Panwala, Vice Chairman Biran Patel, Treasurer Vinay Patel, and President & CEO Cecil P. Staton will represent AAHOA at the Radisson Hotel Group Americas Business Conference on February 24-27 in Las Vegas. Jagruti will give opening remarks for the Women's Luncheon and will participate in a fireside chat. The Officers and brand executives also will host a Brand Alliance Meeting, where AAHOA Members will have the chance for face-to-face interaction to further dialogue about the important topics on the minds of owners. These types of gatherings serve to further strengthen AAHOA's valuable relationships and encourage open lines of communication with brand partners.

Heading to Atlanta for the Hunter Hotel Investment Conference, March 19-20? If so, you won't want to miss the Young Professional Hoteliers Networking Reception at Hunter, 7-9 p.m., May 18. This exclusive YP event will give hoteliers the opportunity to network with like-minded professionals to exchange ideas that will help take your business and the hospitality industry into the future. Register today, and we'll see you in Atlanta! The conference brings owners and investors together in a high-energy setting for education and networking. 

Are you ready to take your business to the next level? If so, the all-new, all-encompassing Certificate in Hotel Ownership^TM (CHO) is just for you. The recently launched CHO is a completely customizable all-digital platform that offers a deep dive into the following 12 learning tracks: Accounting, Financing, Front Office, Hotel Ownership, Human Resources, Investment & Development, Leadership, Legal & Compliance, Major Support Departments, Revenue Management, Sales & Marketing, and Technology. Don't wait! Sign up by 11:59 p.m. ET on Sunday, April 12 using promo code CHOLAUNCH20 to earn your certificate for as little as $149! Read more here.

Dual- and tri-brand projects are becoming more prevalent in the hotel pipeline as hoteliers recognize the unique opportunity to increase revenue and streamline operations they privide. Combining multiple lodging choices under one roof caters to a wider customer base and offers more flexibility for travelers, while the shared amenities and dining venues provide added value for hotel guests. AAHOA will host a workshop on March 4 in New Orleans to teach you everything you need to know about building a successful multi-brand property to help you take advantage of this burgeoning trend. Register today. 

Tax season is here and, for hoteliers, it can be a stressful time as you may be asking, "How much will I owe this year?" But did you know you don't have to accept your property's tax assessment? AAHOA has partnered with O'Connor Tax Consulting Firm to host a series of Dinner & Learn events across the nation to teach hoteliers the power of banding together and filing appeals to get their taxes lowered. Check the events calendar for one near you and register to attend.

Town Halls offer hoteliers the chance to hear firsthand about the local issues that directly impact their business. They also are a great opportunity to build your professional network and learn more about AAHOA programs and resources available to help you strengthen every aspect of your business. These events are open to all hotel owners, even if you're not yet a member. Make it a point to attend the Town Halls in your area to defend and protect your investment.

AAHOA's exclusive members-only webinars provide insights on the latest topics and ideas in hotel ownership. Accessible via MyAAHOA.com, sign in today to browse topics, track your professional development goals, and review all of AAHOA's educational offerings. 

AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at LowesForPros.com. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Anthony Ruiz to get started.

Auction.com, a subsidiary of Ten-X, is the world’s leading online real estate marketplace, having sold more than $26 billion in property since its first auction in 2007. Auction.com brings buyers and sellers together with an easy, transparent platform that yields the true value of any real estate asset. Visit the Ten-X website or email them for more info.

HotStats is a unique profit-and-loss benchmarking service for hoteliers, enabling AAHOA Members to find out monthly how your hotel stacks up against the competition. The platform provides in excess of 500 key performance indicators across multiple areas of hotel revenue, cost, and profit in a database that currently totals close to two million hotel rooms worldwide. Contact David Eisen, director of Hotel Intelligence and Customer Solutions, or visit the HotStats website today.

If your toolbox for attracting new customers doesn't include social media strategy, you're likely missing out on potential business. With competition in the hospitality industry as tough as ever, many hoteliers are seeing growth by implementing a host of digitally minded strategies to attract greater market share in the online space.

Hotel construction in January showed a marked increase over the same month the previous year, which is the largest number since a month-end record high in December 2007.

Common consensus and numerous reports show that Gen Z and millennials are more than happy to pay a premium for superior service. And the hoteliers implementing adaptive thinking and planning are more likely to win and retain customers from those age groups than those who continue to do business the same way year after year.