With all the serious financial and operational issues hoteliers are facing because of the COVID-19 pandemic, it is more important now than ever before that all AAHOA Members make sure they have created and fully completed their account at MyAAHOA.com. AAHOA needs your important data – company and personal information, email, date of birth, cell phone number, and confidential property data – to communicate with you and better advocate on your behalf for relief with government officials on the local, state, and federal levels. If you have not already done so, please create and complete your MyAAHOA account today.

 

The application period for the Paycheck Protection Program (“PPP”), which authorizes up to $349 billion in forgivable loans to small businesses to pay their employees during the COVID-19 crisis, is now open. As many AAHOA Members begin the application process, we’d like to hear about your experience, so please take a moment to fill out this quick survey. Your thoughts on the application process would be greatly appreciated. They will help guide our outreach efforts to the appropriate elected officials and agency employees.

 

How to apply for the Paycheck Protection Program:

As we all continue to practice social distancing to slow the spread of the coronavirus, AAHOA is working diligently to provide up-to-the-minute updates on upcoming webcasts, resources, and communications to keep you abreast of the latest news and information about the COVID-19 pandemic, especially as it pertains to implications for America's hotel owners. We are updating the AAHOA website several times a day and sending out daily email updates as the situation continues to evolve, so be sure to check it often.

The 2020 AAHOA Convention & Trade Show has been rescheduled for August 9-12 at the Orange County Convention Center in Orlando, FL. For answers to your questions regarding event registration, hotel registration, and more, check aahoa.com/convention. Also, continue to monitor our website regularly for further updates and other information, including a list of frequently asked questions.

Social distancing is still being urged across the nation in an attempt to stop the spread of the coronavirus. As such, now is an opportune time to take advantage of AAHOA's all-new, all-encompassing Certificate in Hotel Ownership^TM (CHO). This reimagined CHO is a fully customizable all-digital platform that offers an in-depth look into 12 learning tracks: Investment & Development, Front Office, Financing, Hotel Ownership, Human Resources, Accounting, Major Support Departments, Leadership, Legal & Compliance, Revenue Management, Sales & Marketing, and Technology. If you sign up by 11:59 p.m. ET on August 8 using promo code CHOLAUNCH20, you can earn your certificate for as little as $149, so don't wait! Learn more here.

In the coming weeks, AAHOA is hosting a number of virtual events targeted at regions around the country. The virtual event series is designed to help hotel owners remain connected with AAHOA Officers, board members, staff, and each other during the COVID-19 pandemic. Make plans to join us for these upcoming virtual events. You also can visit the virtual events archive to view past recordings in their entirety.

Join us for the Regional Conference & Trade Show closest to you for access to top vendors, incredible networking opportunities, and region-specific industry updates you won't see anywhere else. Open to all hoteliers, and AAHOA Lifetime Members receive a free gift for attending. For the most up-to-date listing of all our upcoming events, check the events calendar.

In the wake of the impact of COVID-19 on the hospitality industry, AAHOA is bringing you a series of webcasts that will keep you informed and help determine next steps for your business. We have educated more than 7,000 hoteliers to date and feature nearly 50 webcasts separated by category in our library. AAHOA is making these webcasts available to the industry, so be sure to share with those in your network, whether they're an AAHOA Member or not. 

 

SunTrust Robinson Humphrey reports, “Economy (-46.9%) was the relatively strongest chain scale for branded hotels; Luxury was the weakest at -94.2%. Upscale (-84.4%) underperformed the industry average; Upper Midscale (-79.2%) outperformed. Last week's lodging results presented continued sequential deceleration of demand and rate trends. While we may be approaching the trough in terms of y/y RevPAR percentage declines (there is not much further to go), we still anticipate further temporary closures of hotels.”

 

HBO, the oldest and longest continuously operating pay TV service in the U.S., is offering AAHOA Members the chance to earn money back. Members get a rebate of $9 per room (5-year contract) or $7 per room (3-year contract) when they add the service at their properties. Click here today to complete the rebate form and get started.

Auction.com, a subsidiary of Ten-X, is the world’s leading online real estate marketplace, having sold more than $26 billion in property since its first auction in 2007. Auction.com brings buyers and sellers together with an easy, transparent platform that yields the true value of any real estate asset. Visit the Ten-X website or email them for more info.

HotStats is a unique profit-and-loss benchmarking service for hoteliers, enabling AAHOA Members to find out monthly how your hotel stacks up against the competition. The platform provides in excess of 500 key performance indicators across multiple areas of hotel revenue, cost, and profit in a database that currently totals close to two million hotel rooms worldwide. Contact David Eisen, director of Hotel Intelligence and Customer Solutions, or visit the HotStats website today.

Reports amid the COVID-19 pandemic have been bleak for the hotel industry, but some reports show there is reason for hope. According to LW Hospitality Advisors' report, short-term performance is fragile, but "so long as the U.S. economic expansion endures, the outlook for lodging fundamentals will remain positive."

Data and analytics firm GlobalData predicts the hotel industry will be one of the first to bounce back after the COVID-19 pandemic. Hotels can look to how they managed previous disasters, such as the SARS outbreak and terrorism, to learn how to react in uncertain times. Hotels can also be smart about marketing and travel promotions to get back on their feet.

As more people are staying home and avoiding travel, itchy feet will likely surge once the COVID-19 pandemic comes to a halt. WeTravelForward.com is creating a directory for users to find promotions, use gift cards, and more once they are ready to travel again. The best news is for hoteliers: there is no commission or fee to add your property to the directory.