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September 3, 2020
 AAHOA News
Join Southwest Regional Director Imesh Vaidya and the AAHOA Ambassadors at the 2020 Southwest Region Charity Golf Tournament on September 9, one of AAHOA's few in-person events of the year. Being held on the University of New Mexico Championship Golf Course in Albuquerque, NM, the tournament will benefit three local charities. AAHOA’s charity golf tournaments serve as an important component of advancing our mission through community engagement. Because the well-being, health, and safety of all attendees is AAHOA's No. 1 priority, all necessary precautions are being taken to provide a safe environment. This event is capped at 50 players, and registration closes tomorrow, September 4. You can make a direct impact on the local community and reconnect with your fellow AAHOA Members and hoteliers, so register today as a player or sponsor and help us help others.
AAHOA Chairman Biran Patel will be among the featured speakers at the IMN Distressed Hotel Forum on September 15. Patel and other industry experts will share insight and expertise on "The Road to Recovery: State of the Hospitality Industry" panel where they will take a deep dive into which service models and hotel subtypes are proving more resilient in today’s market and which are likely to weather a downturn, to what extent short-term rentals will impact the hotel industry, what U.S. hotel performance data indicates about the potential long-term impact of COVID-19 on occupancy, ADR, and RevPAR, and more. The IMN Distressed Hotel Forum brings together hotel owners/developers, private equity funds, lenders, design/construction professionals, and other senior-level hotel executives to identify untapped value drivers in the distressed hotel space. Register today.
AAHOA Club Blue Member UnitedHealth Group is proud to launch the Healthy You, Healthy Business initiative. HealthiestYou by Teladoc is a mobile virtual care app providing convenient access to high-quality everyday health care services via phone or video. Telemedicine gives you and your employees unlimited access to virtual visits to a doctor, dermatologist, or behavioral health provider from wherever you are. The provider also is able to prescribe medication as appropriate. All employees are eligible, even furloughed ones, and no insurance is necessary. There are no participation requirements, so employers may offer to some or all employees. The cost is $7 per employee per month, which includes unlimited visits with no co-pay for employees and their families. Check out the FAQ and sign up today!
Many small businesses are reimagining operations to support recovery, while managing the changing needs of customers to fuel growth. How can small businesses embrace technology to stay ahead and prepare for what’s next? Tune in at 12 noon EDT Tuesday, September 22 for "The Path Forward: Leveraging Technology to Support Changing Customer Expectations." Hosted by AAHOA Silver Partner American Express in partnership with Salesforce, this webinar, which is FREE for AAHOA Members, will bring together experts to discuss increasing agility to deliver the best customer experience, investing in technology to respond to customer expectations, and using data to improve business operations. Register today for this can't-miss webinar.
AAHOA is proud to announce it is a recipient of the Gold Award in the American Society of Association Executives (ASAE) 2020 Power of A Awards. The Gold Award recognizes AAHOA’s human trafficking awareness training (HTAT) for its extraordinary contributions and efforts to enrich lives and make a better world. “We are humbled to receive this award for AAHOA’s efforts to combat human trafficking,” AAHOA President & CEO Cecil P. Staton said. “Thousands of hotel owners and their employees have completed our free online trainings that help them identify and respond to suspected trafficking. With businesses in every community across America, hotel owners are well-positioned to spot and report human trafficking. That is why AAHOA’s HTAT is so valuable. It can save lives and keep dangerous criminals out of our communities.” AAHOA developed HTAT in partnership with Businesses Ending Slavery and Trafficking (BEST) and Polaris, two organizations recognized in the fight against modern-day slavery. Take advantage of AAHOA's FREE human trafficking awareness training, sign up today.
AAHOA in the News
Events and Happenings
AAHOA continues to host virtual events around the country. The virtual event series is designed to help hotel owners remain connected with AAHOA Officers, board members, staff, and each other during the COVID-19 pandemic. Make plans to join us for this and other upcoming virtual events. You also can visit the virtual events archive to view past recordings in their entirety.
AAHOA Education
AAHOA has partnered with P&G Professional, a worldwide leader and trusted name in professional-grade cleaning products, to create the AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness. This all-digital program covers what hoteliers need to know as it relates to the effective sanitization of their property, including infection prevention and control, high-touch points, sanitizing soft surfaces, communications, elevating the guest experience, and more! This program is completely FREE and is available not only to AAHOA Members but to the entire hospitality industry. Download our infographic to learn more and sign up for this valuable training today!
In the wake of the impact of COVID-19 on the hospitality industry, AAHOA is bringing you a series of webcasts that will keep you informed and help determine next steps for your business. We have educated more than 30,000 hoteliers to date and feature more than 160 webcasts separated by category in our library. AAHOA is making these webcasts available to the industry, so be sure to share with those in your network, whether they're an AAHOA Member or not.
Register Now for These Upcoming Webcasts:
In the Market
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Economy (-16.0%) was the relatively strongest chain scale for branded hotels; Upper Upscale was the weakest at -67.8%. Upscale (-50.0%) underperformed the industry average; Upper Midscale (-37.4%) outperformed. Last week presented sequentially slightly stronger results vs. the prior week as the demand focus continues to be primarily leisure in orientation and August remains (as always) a major leisure month. We also note the continued trend of the wide spread of RevPAR between the Top 25 markets and All Other markets: Top 25 Markets: -60.3% RevPAR vs. All Others -34.1%. There was some Hurricane Laura impact last week. Next week's data will be impacted by Labor Day (hard comp at the start of the week due to Labor Day in 2019 on September 2 vs. this year on September 7. For next week, we should have a positive demand lift starting at the end of the week, possibly earlier this year, given the WFH/virtual school dynamics. The following week (week ending September 12) may be a slightly easier comp due to the timing of Labor Day in 2020."
Featured Club Blue Member
AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at LowesForPros.com. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Anthony Ruiz to get started.
Featured Platinum/Silver Member
Travel Media Group is a hospitality marketing partner that provides solutions that give AAHOA Members a competitive edge through marketing and business insights. Services include social media, review responses, reputation management, responsive websites, online and print advertising, and more. Travel Media Group offers smarter hotel marketing to help hotels increase revenue. Visit the website, then contact Dana Singer and ask about our all-in-one guest-engagement platform built for hotels!
Featured Member Benefit
Better Buildings provides hotel owners with free technology solutions, market expertise, and a network of peers to identify cost-saving efficiency measures. Contact Holly Carr for more information on the Department of Energy's drive to make the nation’s homes, commercial buildings, and industrial plants more energy efficient.
Industry News
Businesses around the world are waking up to the importance of data analytics. Getting the right insights gives you an advantage in a competitive business environment. The hotel industry is no different. Data analytics in the hotel industry is key to marketing strategy, building customer loyalty, and enhancing productivity.
(Source: RTInsights. Photo Credit)
From implementing new tech to applying for every grant and loan possible, hoteliers have had to adapt quickly to keep their heads above water and survive COVID-19. Data show health and safety come first for the guest, as this highlights hospitality's core focus: guest comfort. Hotels will need to get back to basics to survive this crisis.
(Source: Market Watch. Photo Credit)
According to location data company Arrivalist, stats show Labor Day traffic is projected to be down 5.3 percent compared to 2019. Beginning on September 1, Arrivalist will measure year-over-year activity with its Daily Travel Index.
(Source: PR Newswire. Photo Credit)
Today's Hotelier: In Case You Missed It
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1100 Abernathy Road NE - Suite 725
Atlanta, GA 30328 (404) 816-5759 |
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