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September 24, 2020
 AAHOA News
AAHOA Chairman Biran Patel and Vice Chair Vinay Patel joined a host of other industry experts for Day 2 of Hotel Optimization 2: A Virtual Event today. The two-day event, held in partnership with AAHOA, brought together hospitality leaders to provide clear insight, opinion, and forecasting in the wake of COVID-19. Today, Vinay and the other experts examined whether brands are upholding their pandemic-inspired promises on the “Is Your Brand Promise Squeaky Clean?” panel. Biran's panel discussed whether hotels will return to the perceived security of OTAs and the costs that entails or keep faith with the direct drive as the battle for fewer guests heats up during the “Being Direct About Distribution” panel. View the on-demand videos of the entire two-day event here.
AAHOA would like to hear about how you are handing your business at this point in the COVID-19 pandemic. Your thoughts and insights during these still-challenging times would be greatly appreciated and highly impactful as they will help guide and focus our advocacy and outreach efforts to the appropriate elected officials and agencies. Take the survey now to help us better advocate on your behalf.
AAHOA is offering the CHIA program as a completely digital course in the month of October, so there's no better time to earn your CHIA designation! You can attain this analytics-focused, hotel-related certification for industry professionals for only $100, a fraction of what it would cost if you were not an AAHOA Member. (Please note: Only members in good standing can register for the training.) But there are less than 10 spots left as registration is capped at the first 50 to sign up, so don't wait! Reserve your seat now!
AAHOA Club Blue Member UnitedHealth Group recently launched the Healthy You, Healthy Business initiative. HealthiestYou by Teladoc is a mobile virtual care app providing convenient access to high-quality everyday health care services via phone or video. Telemedicine gives you and your employees unlimited access to virtual visits to a doctor, dermatologist, or behavioral health provider from wherever you are. The provider also is able to prescribe medication as appropriate. All employees are eligible, even furloughed ones, and no insurance is necessary. There are no participation requirements, so employers may offer to some or all employees. The cost is $7 per employee per month, which includes unlimited visits with no co-pay for employees and their families. Check out the FAQ and sign up today!
AAHOA in the News
Events and Happenings
AAHOA has released its 2020 Regional Conference & Trade Show schedule, which features eight regional events starting in October and continuing into December. This completely virtual experience will bring together attendees, vendors, and board members for a day of region-specific education, networking, and an interactive trade show. Whether you own a hotel in one region or many, AAHOA encourages you to register for the conference in every region where you own properties. Sponsorship and exhibit opportunities also are available. You don’t want to miss these events! Email sales@aahoa.com to learn more, then access AAHOA's Calendar of Events here and register today!
AAHOA is hosting virtual events to share the latest updates for America’s hotel owners in various parts of the United States. Add these upcoming events to your calendar now.
AAHOA Education
In a recent Morning Consult survey, a whopping 72 percent of respondents said concerns about cleanliness and sanitization affect their decision on whether to stay in a hotel. AAHOA has partnered with P&G Professional to create the AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness. This all-digital program covers what hoteliers need to know as it relates to the effective sanitization of your property. This program is completely FREE and is available to the entire hospitality industry. Download our infographic to learn more and sign up for this valuable training today!
AAHOA is bringing you a series of COVID-19-related webcasts that will keep you informed and help determine next steps for your business. We have educated more than 30,000 hoteliers to date and feature more than 170 webcasts separated by category in our library. AAHOA is making these webcasts available to the industry, so share with those in your network, whether they're an AAHOA Member or not.
Register Now for These Upcoming Webcasts:
In the Market
Truist Securities (formerly SunTrust Robinson Humphrey) reports “Economy (-15.7%) was the relatively strongest chain scale for branded hotels; Upper Upscale was the weakest at -75.2%. Upscale (-57.3%) underperformed the industry average; Upper Midscale (-41.9%) outperformed. With two weeks of STR results post-Labor Day, we have a better sense of initial corporate demand trends into the remainder of the year. As we expected, there is modest corporate travel and that is especially the case in Top 25 markets and higher-rated hotels. Midweek RevPARs for Upper Upscale were down 80-85% y/y last week. This is only slightly better than levels seen in April and May. Lower-rated hotels continue to materially outperform and day-of-week results skew to greater strength on weekends (mid-to-upper 50s occupancy on the weekend last week vs. mid 40s in the midweek).”
Featured Club Blue Member
AAHOA Members get discounts on employer-sponsored medical, dental, vision, disability, and other benefit plans. We also offer a FREE Pharmacy Discount Card program that offers savings of up to 75 percent on all FDA-approved prescriptions. For more info, contact Susana Cintron today!
Featured Platinum/Silver Member
At FreshAir Sensor, we use novel, patented sensor technology for the real-time detection of hazardous airborne chemicals. We help customers prevent unauthorized smoking and create a safer and healthier environment for residents and guests. Check out the website, then contact Matt Henson today!
Featured Member Benefit
HotStats is a unique profit-and-loss benchmarking service for hoteliers, enabling AAHOA Members to find out monthly how your hotel stacks up against the competition. The platform provides in excess of 500 key performance indicators across multiple areas of hotel revenue, cost, and profit in a database that currently totals close to two million hotel rooms worldwide. Contact David Eisen, director of Hotel Intelligence and Customer Solutions, or visit the HotStats website today.
Industry News
Labor management data from Hotel Effectiveness shows the hotel industry lost about 64,000 actively filled job positons. As students are returning to school, leisure season is coming to an end while occupancy growth slows.
(Source: Hotel News Now. Photo Credit)
According to research by hospitality tech platform Criton, 62 percent of guests surveyed would prefer to check in and out of the hotel and order room service via hotel apps. Technology in hotels was already surging before COVID-19, but the pandemic has changed guest needs, making hotel apps more valuable now than ever before.
(Source: eHotelier. Photo Credit)
As COVID-19 leaves a lasting impact on the hotel industry, Boutique Lifestyle Leaders Association conducted its first all-digital summit. Two days of commerce, culture, and art culminated in the announcement of BLLA's StayBoutique Award winners.
(Source: BLLA. Photo Credit)
Today's Hotelier: In Case You Missed It
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1100 Abernathy Road NE - Suite 725
Atlanta, GA 30328 (404) 816-5759 |
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