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December 3, 2020
 AAHOA News
Secretary of Commerce Wilbur Ross has appointed AAHOA Vice Chair Vinay Patel to a two-year term on the United States Travel and Tourism Advisory Board. "Travel and tourism will play a vital role in jumpstarting our economy as our nation begins its recovery from the COVID-19 pandemic," Patel said. "I am honored to serve on the Travel and Tourism Advisory Board during this critical time for our country and our industry." The board provides advice and counsel to the Secretary on issues and concerns that impact the nation's travel and tourism industry. The Secretary appoints up to 32 members to the board representing companies and organizations in the travel and tourism industry from a broad range of products and services, company sizes, and regions.
AAHOA's 2021-2023 Strategic Plan launches in January and the Board of Directors will play an important role in helping AAHOA achieve its stated goals. To learn more about the strategic plan and what service on a national nonprofit board requires, please join AAHOA President & CEO Cecil P. Staton for a Board Service Interest Meeting 2-3 p.m. EST Tuesday, December 15. (Zoom meeting: +1 646 5588656; ID: 974 0439 3085; Passcode: 066333). We are looking for motivated members who are ready and willing to help AAHOA achieve its goals, thereby helping hotel owners all across the nation. Answer the call and volunteer to serve. The nomination period runs December 16 through March 8, and open positions and eligibility requirements are available here. Save to your calendar today.
Many AAHOA Members received Paycheck Protection Program (PPP) loans to continue paying their employees during the COVID-19 pandemic. Borrowers may be entitled to loan forgiveness if the funds were used for eligible costs in accordance with the guidelines – but there are some restrictions. Join us 3-3:30 p.m. EST Monday, December 7 for Getting Back to Business: How to Navigate PPP Loan Forgiveness to learn more about PPP loan forgiveness to help determine whether or not your loan will be forgiven. Plus, find out about the possible risks you may face if you fail to comply with PPP guidelines. Register now.
'Tis the season of giving, so what better time than now to contribute to the Kennesaw State University Michael Leven and Lee Dushoff AAHOA Scholarship for Compassionate Leadership? The scholarship, which honors the legacy of two leaders instrumental to AAHOA's founding, provides financial assistance to exceptional students in the hospitality program. Your donation is fully tax deductible, so give today. Visit community.kennesaw.edu/aahoa, or contact Seth Walker to make your contribution.
AAHOA's 2020 Regional Conferences & Trade Shows come to an end this week with the AAHOA Alabama, Florida, and Georgia Regional: A Virtual Experience (2-6 p.m. EST today). The event is starting now, but it's not too late for you to attend! Our Regionals Series gave attendees the chance to hear from industry leaders and subject-matter experts in their local area as they continued down the road to recovery from the COVID-19 pandemic. These virtual conferences also featured region-specific industry panels that imparted vital information that helped hoteliers survive in these unprecedented times. In addition, attendees and vendors had access to great networking opportunities and trade shows. But this is your final chance to take full advantage, so register now to reserve your spot.
AAHOA in the News
Events and Happenings
AAHOA is hosting upcoming virtual events to share the latest updates for America’s hotel owners in various parts of the United States. Add these events to your calendar now.
AAHOA Education
In a recent Morning Consult survey, a whopping 72 percent of respondents said concerns about cleanliness and sanitization affect their decision on whether to stay in a hotel. AAHOA has partnered with P&G Professional to create the AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness. This all-digital program covers what hoteliers need to know as it relates to the effective sanitization of your property. This program is completely FREE and is available to the entire hospitality industry. Download our infographic to learn more and sign up for this valuable training today!
AAHOA is bringing you a series of COVID-19-related webcasts that will keep you informed and help determine next steps for your business. We have educated nearly 35,000 hoteliers to date and feature more than 200 webcasts separated by category in our library. AAHOA is making these webcasts available to the industry, so share with those in your network, whether they're an AAHOA Member or not.
In the Market
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Economy (-13.4%) was the relatively strongest chain scale for branded hotels; Luxury was the weakest at -59.9%. Upscale (-44.1%) underperformed the industry average; Upper Midscale (-37.3%) outperformed. Last week being a holiday week was unsurprisingly a light corporate travel week. However, as we indicated in last Wednesday's note, we anticipated relatively healthy Thanksgiving travel -- that assumption appears to have transpired upon review of last week's STR results. That said, last week's headline RevPAR of -41.2% is still far below last year's clean comp comparison: -41.2% is approximately 350 bps. "less bad" than results for the week leading up to July 4, 2020. Thanksgiving read-through to December holiday travel: We view December demand with "sheer fragility" given the ease of last-minute no-fee cancellations.”
Featured Club Blue Member
AAHOA Members earn 5 percent of revenue back, reduce OTA fees, and improve your guest-review scores. Plus, get your own personal FREE AAHOA Member app that includes features such as SMS texting, GPS mapping, local-area content, push messaging, and more. This app will help drive more revenue and increase guest engagement at your property. Contact Troy today to get started!
Featured Platinum/Silver Member
Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area, has relationships with the largest pool of qualified investors, and uses state-of-the-art technology to match buyers and sellers. Contact them by email or visit the website today.
Featured Member Benefit
Better Buildings provides hotel owners with free technology solutions, market expertise, and a network of peers to identify cost-saving efficiency measures. Contact Holly Carr for more information on the Department of Energy's drive to make the nation’s homes, commercial buildings, and industrial plants more energy efficient.
Industry News
Conversion is a possibility for some hotel properties if surviving COVID-19 doesn't seem like it's in the cards. However, not every property is suitable for conversion. By looking at location, the building's bones, and new costs, it can be determined whether a particular property is well-suited for conversion.
(Source: GlobeSt.com. Photo Credit)
With pre-COVID-19 numbers anticipated to return by 2023 at the earliest, hotels are getting creative to find ways to attract guests. Staycations are still in, and it seems that will be the case for a while as we wait for traveler confidence to increase. Due to cleanliness and sanitization concerns, home sharing has a leg up over hotels, but many hotels are marketing their safety efforts to keep the options competitive.
(Source: Bloomberg. Photo Credit)
As we continue to navigate the COVID-19 pandemic, health and safety are top priorities for travelers and hotel guests. In an industry that normally prides itself on face-to-face communication, more hotels are relying on technology to reduce human interaction.
(Source: SmartBrief. Photo Credit)
Today's Hotelier: In Case You Missed It
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1100 Abernathy Road NE - Suite 725
Atlanta, GA 30328 (404) 816-5759 |
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