We need your help. In order to most effectively advocate on behalf of hoteliers, AAHOA is collecting information from members who have executed a 1031 like-kind exchange (LKE) transaction. Your thoughts on the 1031 LKEs via this short survey will help guide our outreach efforts to the appropriate elected officials and agency employees as we advocate on your behalf. Please take a few minutes to fill out the survey and help us help you.

In an effort to ensure that we're delivering top-quality communications and resources to help hoteliers, we'd like to invite you to participate in this brief Today's Hotelier readership survey. To thank you for your time, at the end of the survey, if you choose to share your contact info, you will be entered into a drawing to win one of three $50 VISA gift cards. Your personal information will be kept completely confidential and will only be used to contact the winners. 

We would like to extend a hearty AAHOA welcome to new Silver Partner GitGo! GitGo leads hotels, management companies, and brands to find, quantify, and sustain new business revenues for direct weekday and weekend business through a host of proven products and done-for-you services. GitGo delivers revenue growth, lead generation, B2B market data and insights, outsource staffing, and so much more. Welcome to the AAHOA family, GitGo!

AAHOA hosted the Young Professional Hoteliers Reception Tuesday night during the 2021 Hunter Hotel Investment Conference. We had a great turnout for a night of networking with peers, industry executives, and other hospitality professionals, and AAHOA would like to thank all the sponsors for their support during the event. Held at STATS Brewpub in downtown Atlanta, it was our first reception held in conjunction with Hunter, and we look forward to further collaborations in the future. Want to more about events like this? Update your MyAAHOA profile and let us know!

 

Time is running out for you to beat several important deadlines leading up to AAHOACON21. Check the list below to make sure you don’t miss the chance to nominate a peer for going above and beyond the call of duty, volunteer to help AAHOA continue its hard work on behalf of hoteliers, get a great discount or deal, and so much more!

The road to recovery runs through AAHOA, so we are bringing you a series of webcasts that will keep you informed and help determine next steps for your business as you bounce back from the COVID-19 pandemic. We have educated more than 50,000 attendees to date and feature more than 240 webcasts separated by category in our library. AAHOA makes these webcasts available to the industry, so share with those in your network, whether they're an AAHOA Member or not. 

In a Morning Consult survey, a whopping 72 percent of respondents said concerns about cleanliness and sanitization affect their decision on whether to stay in a hotel. AAHOA has partnered with P&G Professional to create the AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness. This all-digital program covers what hoteliers need to know as it relates to the effective sanitization of your property. This program is completely FREE and is available to the entire hospitality industry. Download our infographic to learn more and sign up for this valuable training today!

Truist Securities (formerly SunTrust Robinson Humphrey) wrote, “We continue to view May as a transitionary month between the extended Spring Break into April and the commencement of summer leisure demand (especially after school is out of session). On a 2-year basis, we find the comp increasingly clean post-April holidays. Despite a sequential improvement in 2-year RevPAR to -30.2% from the prior -32.6%, there has yet to be any leap outside the 2-year RevPAR range of -27% to -33% that we have seen for several weeks. Upscale RevPAR was +191.9% and -38.2% over 2 years; Upper Midscale was +171.1% and -21.1% over 2 years.”

AAHOA has partnered with AutoClerk to offer AAHOA*PMS, a property management system designed specifically for AAHOA Members. There are pricing options to fit your needs, including subscriptions with no upfront fees, and you can run your hotel from any mobile device with a browser. AutoClerk also offers 24/7 phone support from staff and trainers who each have at least five years of hands-on hotel work experience. Visit www.aahoapms.com for more details and to sign up now!

MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits. For more information, visit www.massmutual.com, then contact Ana Lucia Divins (analuciadivins@massmutual.com) to get started.

Special savings for AAHOA Members:

Visit the myDigitalOffice website and reference this deal for more information. Also be sure to take advantage of myDigitalOffice's Market Analytics, Pace & Performance (MAPP) tool designed to help users make strategic, data-backed business decisions for economic recovery.

With the increasing availability of big data, hotels are expanding their capabilities for knowing when to adjust room rates and finding the right type of customers to attract.

Despite expanding vaccine access, a smaller-than-predicted number of people are planning some form of travel this year, according to a recently released survey. And while this figure may be lower than many had hoped, there are steps hoteliers can take to maximize their traffic.

As more and more businesses reopen, potential labor shortages threaten a return to normalcy. For an industry like hospitality, where it was already challenging to attract and retain a talented workforce, what does this mean for the summer travel season?