In our effort to help hoteliers be successful on the road to recovery, we have put together an incredible lineup of topics and industry experts to share their knowledge and insights at AAHOACON21 on August 3-6 in Dallas, TX. We will cover a myriad of important topics, including solving the talent dilemma, the future of franchising, the current state of hotel capital and financing, revenues strategies and forecasting for success, and so much more! View the full lineup of our education sessions here, and be sure to register today so you don't miss the opportunity to learn and set your path for continued recovery.

Friday, June 4 is the deadline for LIfetime Member registration and awards nominations leading up to AAHOACON21. Lifetime Members, though you can register anytime - even at the convention itself - this is your last chance to enjoy for FREE all the perks and benefits of the convention: the Block Party at Texas Live!, unparalleled education sessions, and one of the largest Trade Show floors ever. Register today! Not a Lifetime Member? Upgrade today to take advantage of this exclusive membership benefit! June 4 also is the deadline to nominate yourself or a peer for being a shining light during what has been the most challenging period our industry has ever faced. You do not have to be an AAHOA Member to submit a nomination, so get yours in today.

We are pleased to announce the addition of Jacaruso and AmeriTech Distribution to the AAHOA family as Silver Partners. Jacaruso specializes in comprehensive hotel sales and has had tremendous success working with hotels on their sales efforts. Whether pre-opening or a mature hotel, with or without a DOS, they have proven methodologies to grow revenue. Every hotel is different, so they can customize options to fit your needs. AmeriTech Distribution prides itself on being a wholesale distributor of popular brands in TVs, consumer electronics, technology, and more throughout the U.S. They have been in the hotel industry since the 1980s and understand the perspective of hotel owners and developers and the importance of adhering to timelines and budgets. 

Our goal here at AAHOA is to deliver top-quality communications and resources to help hoteliers. To ensure we're accomplishing that goal, we'd like to invite you to participate in this brief Today's Hotelier readership survey. To thank you for your time, at the end of the survey, if you choose to share your contact info, you will be entered into a drawing to win one of three $50 VISA gift cards. But the deadline is May 28, only one day away, so act now for a chance to win! Your personal information will be kept completely confidential and will only be used to contact the winners. 

 

The road to recovery runs through AAHOA, so we are bringing you a series of webcasts that will keep you informed and help determine next steps for your business as you bounce back from the COVID-19 pandemic. We have educated more than 50,000 attendees to date and feature more than 240 webcasts separated by category in our library. AAHOA makes these webcasts available to the industry, so share with those in your network, whether they're an AAHOA Member or not. 

In a Morning Consult survey, a whopping 72 percent of respondents said concerns about cleanliness and sanitization affect their decision on whether to stay in a hotel. AAHOA has partnered with P&G Professional to create the AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness. This all-digital program covers what hoteliers need to know as it relates to the effective sanitization of your property. This program is completely FREE and is available to the entire hospitality industry. Download our infographic to learn more and sign up for this valuable training today!

Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Last week’s RevPAR was up against a -69.9% comparable result in 2020 vs. -73.6% in the prior week’s 2-year run-rate. On a 2-year run-rate, RevPAR was down 26.6% vs. down 29.2% in the prior week’s 2-year run-rate and slightly better than the -27% to -33% range we have seen for the past nine weeks. Upscale RevPAR was +162.8% and -33.9% over 2 years; Upper Midscale was +133.6% and -18.3% over 2 years. Select-service and full-service chain scales had at least 200 bps better RevPAR last week vs. the running 28-day comparison; Midscale was flattish and Economy RevPAR was about 300 bps lower vs. the running 28-day average. While one week does not make a trend, we view a non-holiday week in mid-May favorably even if most of the demand today in select-service and full-service remains leisure in orientation. We are not concerned about a slight sequential dip in the 2-year compare for Midscale/Economy. A somewhat more considerable improvement in last week’s STR results was at higher-end hotels where 2-year RevPAR improved for Luxury (-36.2% vs. the running 28 days of -43.1%) and Upper Upscale (-49.0% vs. -53.0%). ”

AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at LowesForPros.com. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Anthony Ruiz to get started.

INFINITI HR is a Master Aggregator, The Professional Employer Organization for Hospitality Management© throughout all 50 states. INFINITI HR is recognized for the exceptional ability to support employer standards, mitigate employer risk and liability, while providing superior economies of scale and purchasing power for world-class, mid-range, and economy hotel properties of all sizes. For more information, visit our website, then contact Daniel Mormino today to get started.

AAHOA is proud to collaborate with Kennesaw State University to establish the Michael Leven and Lee Dushoff AAHOA Scholarship for Compassionate Leadership. This annual scholarship will support students seeking an undergraduate degree in hospitality management. For more on the qualifications and how to apply, please contact Seth Walker or call 470-578-2206. To make a tax-deductible contribution to the scholarship endowment, please click here. 

Although COVID-19 brought with it devastating financial implications, the pandemic also brought with it invaluable lessons on adaptibility and long-range planning. For the hospitality industry, those lessons could yield long-term benefits.

A recent Castell Project report finds that Black representation among hospitality staff decreased during the past year, and there remains an under-representation of Black leaders in the industry.

As the country continues to recover from the pandemic-related slowdown, the hospitality industry is seeing signs that it could bounce back quicker than the market at large thanks to projections showing an earlier-than-expected increase in demand for construction.