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December 2, 2021
 AAHOA News
Time is running out! AAHOA's 2021 Regional Conference & Trade Show schedule is nearing the end, but you still have time to take advantage of all our regionals have to offer. We have three regionals remaining this year – South Carolina (12/7), Greater Los Angeles & South Pacific (12/9), and Gulf (12/10). (The Central Midwest regional has moved to February 2022.) Our regionals give you access to top vendors, networking, and region-specific industry updates you can't get anywhere else. Register for the one near you today!
'Tis the season of giving, so what better time than now to contribute to the Kennesaw State University Michael Leven and Lee Dushoff AAHOA Scholarship for Compassionate Leadership? The scholarship, which honors the legacy of two leaders instrumental to AAHOA's founding, provides financial assistance to exceptional students in the hospitality program. Your donation is fully tax deductible, so give today. Visit community.kennesaw.edu/aahoa, or contact Seth Walker to make your contribution.
We are looking for motivated members who are ready and willing to help AAHOA achieve its goals, thereby helping hotel owners all across the nation. Won't you answer the call and volunteer to serve? Serving on the AAHOA Board of Directors provides a rewarding opportunity to help drive the strategic direction of a national association dedicated to advancing and protecting the interests of hotel owners. The nomination period runs through February 14, and there are nine open positions. Learn more at AAHOA.com/2022candidates.
AAHOA is pleased to announce the addition of Bath Knot Inc. as our newest Silver Partner! Bath Knot Inc. is both a manufacturer and service provider specializing in backlit mirrors, shower doors, and shower pans for more than 10 years. They recently upgraded their supply chain to focus on hotel packages in the North American market and provide one-stop solutions for brand hotel projects. Bath Knot seeks to provide good quality at the best value. Welcome aboard!
Identifying, hiring, and retaining the right individuals for your business can be demanding as you focus on standing out in a competitive recruiting environment. Join AAHOA on Thursday, December 9, for our next webcast exclusively focused on retention in the hospitality industry. Aaron Bruns, Founder, A.L. Bruns and Company, will discuss some tactical steps and takeaways on how you can improve your retention process. Register now.
Events and Happenings
In the Market
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Last week’s RevPAR was up against a -41.2% comparable result in 2020 vs. -52.2% in the prior week’s 2-year run-rate. On a 2-year run-rate, RevPAR was +19.6% vs. -0.4% in the prior week’s 2-year run-rate. Upscale RevPAR: +105.9% y/y and +14.8% over 2 years; Upper Midscale RevPAR: +94.7% y/y and +22.0% over 2 years. While low-occupancy holiday weeks can make for unusual y/y and 2-yr comparisons, we note that given a relative clean comp there was a healthy pickup in occupancy (2-yr: +5%) and more to ADR (+14%). Beneficiaries were more midpriced-to-budget hotels and less so on urban markets. Hoteliers appeared able to push room rates despite occupancies between 40% and 60%. Upscale ADR vs. 2019 was +9%; all other chain scales were +13-28% (highest for Luxury and Economy).”
Featured Club Blue Member
HCareers is a real-time, tech-first solution for both employers and professionals in North America's hospitality industry and has placed more than one million professionals in progressive roles within the industry since 2001. They feature more than 25,000 job listings daily and support more than 4,000 registered employers. HCareers has revolutionized job matching. Use our score to find the BEST opportunities based on YOUR personal profile. Check out the website and get started today!
Featured Platinum/Silver Member
INFINITI HR is a Master Aggregator, The Professional Employer Organization for Hospitality Management© throughout all 50 states. INFINITI HR is recognized for the exceptional ability to support employer standards, mitigate employer risk and liability, while providing superior economies of scale and purchasing power for world-class, mid-range, and economy hotel properties of all sizes. For more information, visit our website, then contact Daniel Mormino today to get started.
Featured Member Benefit
AAHOA Members get a 25% discount on the STAR report (during the 1st year of enrollment), 15% discount on Pipeline reports, and a 10% discount on the School Break Report. Click here to view additional benefits, then contact STR at (615) 824-8664, ext. 3504 or info@str.com to get started.
Industry News
In tandem with the holiday travel season, new research explores the potential long- and short-term effects of the ongoing pandemic as it relates to the persistent workforce shortage.
(Source: University of Central Florida’s Rosen College of Hospitality Management Photo credit)
Despite (or because of) a difficult two years, hotels could prove to be a sound financial investment in today's market with bookings continuing to increase and an expected holiday travel bump on the horizon.
(Source: The Motley Fool Photo credit)
In an economy where every penny counts and marketing funds can feel difficult to justify, social media marketing can be an inexpensive alternative to traditional advertising channels. Need an overview of the strengths and weaknesses of Facebook and Instragram for reaching travelers? This article has you covered.
(Source: HospitalityNet Photo credit)
Today's Hotelier: In Case You Missed It
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1100 Abernathy Road NE - Suite 725
Atlanta, GA 30328 (404) 816-5759 |
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