Hotelier Weekly
January 20, 2022

AAHOA News
  
AAHOA announced on Monday that President & CEO Ken Greene will leave the organization in February to pursue another opportunity. The AAHOA Board of Directors will immediately begin its search for his replacement. Greene was brought on as Interim President & CEO in June of 2021 and dropped the interim title in September. Greene is leaving AAHOA for another career opportunity with IBF Hospitality, headquartered in Dallas, TX, and his last day at AAHOA will be Feb. 11, 2022. “Ken has been instrumental in carrying AAHOA through the past several months, which brought on a lot of change both at AAHOA and in our industry,” AAHOA Chair Vinay Patel said. “We’re grateful for the time he’s spent at AAHOA and wish him nothing but continued success as he transitions to another opportunity.” Read the full statement.
  
As the 117th Congress and state legislatures throughout the country convene for legislative sessions in 2022, AAHOA is encouraging hoteliers, who continue to face an array of challenges even as the economy rebounds, to get involved and make advocacy an integral part of their business plan. This week, AAHOA published its 2022 Policy Priorities Handbook, which outlines our federal, state, and local legislative priorities going into the year. Download the handbook here.
  

  
AAHOA has launched its 2022 Regional Conference & Trade Show schedule! These local events are the best way for you to network and connect with local hoteliers, industry professionals, and vendors from the hospitality industry, and we have an exciting new lineup for 2022! Be sure to follow us on social media and check AAHOA.com for the latest news and updates for the upcoming regionals and make plans to attend. Our regionals are open to all hoteliers, whether you are an AAHOA Member or not.
  
We are looking for energetic and motivated members who are eager to assist AAHOA in achieving its latest goals as set forth in the 2021-2023 Strategic Plan. Serving on the AAHOA Board of Directors provides a rewarding opportunity to help drive the strategic direction of a national association dedicated to advancing and protecting the interests of hotel owners. Answer the call today and volunteer to serve. The nomination period runs through February 14, and open positions and eligibility requirements are available at AAHOA.com/2022Candidates.
 
United Insurance Agencies
Charter Communications Operating, LLC
Featured Content
  
Supporting your team’s work-life balance and mental health means seeing them and treating them as people, not just employees. In this episode of the CHRO Champions podcast, Stephanie Forand, VP of Human Resources at Cicis, uses her own experiences with mental health issues to help others successfully overcome their struggles. She finds that getting to the root of any mental health or work-life balance issues is more effective than only evaluating people as employees. Click here to listen.
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
The first Regional Conference & Trade Show thisi year is the Central Midwest regional, set for February 15 in Tulsa, OK. This regional will bring together attendees, vendors, and AAHOA leadership for a day of region-specific education and updates you can’t get anywhere else, networking, and deal-making on the trade show floor. This Central Midwest regional is open to all hotel owners and you do not have to be an AAHOA Member to attend. Don’t miss out, register today!
  
AAHOA will soon be releasing its full 2022 events schedule. In the meantime, check the lineup below for an event in your area. (All times are local.)
dormakaba, Inc.
AAHOA Education
  
Hoteliers, are you tired of paying too much in property taxes? COVID-19 is changing the way property taxes are being assessed and calculated for hotels, and you need to know what these changes are. If your hotel has high operating costs, but your revenue is down, join us at 1 p.m. EST Wednesday, February 2 to learn ways to lower your real estate taxes, both land and building, that could save you thousands of dollars. Property tax experts Raj Shah, President, Universal VAT Services, and Deepa Kumar, Director of Operations, Universal VAT Services, will show you how to determine if your taxes are too high, what steps to take to negotiate lower taxes, and how you can improve your cash flow to increase your bottom line in 2022 and beyond! Register today.
 
Best Buy Business
Hotel, Motel & Restaurant Supply Show of The Southeast
Featured Club Blue Member
  
Ecolab, the global industry leader in hotel cleaning and sanitization, offers preferred pricing to AAHOA Members. Save on laundry, housekeeping, kitchen, pool and spa chemical programs, and more! For more information, please visit the website, then contact Michael Pfister or call 952-852-0926 today!
Featured Platinum/Silver Member
  
Atlanta-based Focus Brands® is a leading developer of global, multi-channel food service brands. Focus Brands, through its affiliate brands, is the franchisor and operator of more than 6,300 restaurants, cafes, ice cream shoppes and bakeries in the United States, the District of Columbia, Puerto Rico, and more than 60 foreign countries. This curated collection of iconic brands is united under one powerhouse company that’s leading the industry through product innovation, cutting-edge business practices, and an expansive media presence. Check out the website to learn more.
Featured Member Benefit
  
The members of AHIA specialize in hospitality industry legal issues and have a minimum of five years' experience for in-house counsel and 10 years' experience for outside counsel. All AHIA members are committed to promoting professionalism, continuing education, and improved communication, which creates a network of competent experienced attorneys committed to improving legal services throughout the hospitality industry. Access their nationwide directory to find a hospitality industry lawyer near you.
American Pride Bank
Hotel Equities
Industry News
  
Long serving as a barometer of overall industry health, hotel construction demonstrates growth expectations. With overall numbers experiencing a slight dip in 2021 after a record-breaking year in 2020, expert opinion indicates this trend will continue in early 2022 with full recovery not expected for a few years. 
(Source: Hotel Online Photo credit)
  
According to one expert, aggressive OTAs, labor shortages, an uneven business travel recovery, and much more will be key concerns in the coming year and beyond.
(Source: HospitalityNet Photo credit)
  
With the high-demand holiday travel period now a memory, January appears off to a somewhat sluggish start for business travel due to continued concerns about the Omicron variant with projections indicating a possible continued slow start to the year.
(Source: CoStar Photo credit)
Today's Hotelier: In Case You Missed It

JANUARY ISSUE

The January 2022 issue is out now! This month, we explore labor issues, including a deep dive on workforce shortages, while examining strategies for winning over workers and rebuilding teams. We also discuss topics such as the impacts of inflation on major property-damage claims, attracting travelers with cleanliness, the outlook for the hotel industry this year, and much more.

Featured Content

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