Hoteliers, in 2022, AAHOA will provide monthly updates on our franchise relations efforts and how we are working for you. We are committed to keeping you informed as we continue to make sure your voice is heard where it matters most! Click here to learn more about our goals and what we're working on this year in our January 2022 update.
Lifetime Members, as you already know, AAHOACON is the nation's largest gathering geared specifically toward hotel owners. With leading names in the industry, insights from experts you trust, and the chance to network, learn, and make deals on the Trade Show floor, you do not want to miss AAHOACON22, set for April 12-15 in Baltimore, MD. And don't forget: If you register by Friday, February 11, you get no-cost registration to the convention, so secure your spot today!
AAHOA will debut electronic voting at AAHOACON22, which changes eligibility requirements for the 2022 Elections. In order to be eligible to vote, you MUST: Have become a Lifetime Member on or before Dec. 31, 2021, or have paid annual membership dues no less than twice in the previous three calendar years and renew your annual membership for 2022 no later than Tuesday, March 15. Don't miss out, renew today!
Each year, AAHOA honors hoteliers for their contributions to the hospitality industry and the past two years have indeed revealed generosity, perseverance, and greatness. Do you know a hotelier who you feel has gone above and beyond in their efforts? Is that hotelier YOU? If so, now is the time to nominate him or her - or yourself! - for one of seven AAHOA awards to be bestowed at AAHOACON22. The deadline to submit a nomination is February 11. Send yours in today!
We are looking for energetic and motivated members who are eager to assist AAHOA in achieving its goals set forth in the Strategic Plan. Serving on the AAHOA Board of Directors provides a rewarding opportunity to help drive the strategic direction of a national association dedicated to advancing and protecting the interests of hotel owners. The nomination period runs through February 14, and open positions and eligibility requirements are available at AAHOA.com/2022Candidates.
AAHOA is pleased to announce the addition of another new Platinum Partner, Bookit N Go! Bookit N Go is your one-stop OTA platform to book vacation and business stays. Their soon-to-be-launched platform can be used by businesses to power their property reservations for the lowest fee in the industry, build real-time reviews, and create repeat customer business. Bookit N Go charges only a small 10% commission because they want you to keep as much revenue in your pocket as possible. Welcome to the family, Bookit N Go!
Hotel owners, with tax season now upon us, are you wondering what you should know before you file your 2021 tax return and how you should prepare for 2022? For the past eight years, AAHOA Allied Partner Veritax Advisors has been helping clients use a strategic tool called cost segregation that allows those who have constructed, purchased, expanded, or remodeled any kind of real estate to increase cash flow by accelerating depreciation deductions and deferring federal and state income taxes. Click here to learn more.
Under the Employee Retention Credit, you can receive up to $26,000 per employee. Lark Hotels has worked with Leyton’s team and has received more than $300,000 back from the IRS. There is an immense opportunity for growth: “When COVID first hit our industry back in late February of 2020, we were comprised of 26 hotels in seven states. We are now 42 hotels in 10 states," Peter Twachtman, CEO of Lark Hotels said. Book your consultation with Leyton’s team of experts today to discover how much YOU qualify for.
The first Regional Conference & Trade Show this year is the Central Midwest regional on February 15 in Tulsa, OK. This regional will bring together attendees, vendors, and AAHOA leadership for a day of region-specific education and updates you can’t get anywhere else, networking, and deal-making on the trade show floor. This regional conference is open to all hotel owners and you do not have to be an AAHOA Member to attend. Don’t miss out, register today!
AAHOA will soon be releasing its full 2022 events schedule. In the meantime, check the lineup below for an event in your area. (All times are local.)
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Last week’s RevPAR was up against a -50.6% comparable result in 2021 vs. -50.1% in the prior week’s 3-year run-rate. On a 3-year run-rate (vs. 2019), RevPAR was -13.9% vs. -17.1% in the prior week’s 3-year run-rate. Upscale RevPAR: +69.9% y/y and -20.7% over 3 years; Upper Midscale RevPAR: +51.6% y/y and -4.6% over 3 years. We see continued significant softness in midweek higher-rated business and group travel. There was a >40 point gap between Economy midweek occupancy percent change and Luxury/Upper Upscale last week vs. 2019. Economy hotels continue to shine on RevPAR growth vs. 2019, although primarily from ADR. Economy RevPAR was +12.9% vs. 2019 last week but the mix was +10.4% ADR and +2.3% occupancy. Overall we would rather see ADR strength because of the impact to enhanced margins.”
For more, read the full report here.
As North America’s leading hospitality procurement services provider, Avendra offers AAHOA Members competitive pricing from its 800+ supplier contracts. Earn huge savings on engineering, rooms operations, administrative, replacement FF&E, and more! Visit The website or call 866-AVENDRA and start saving today!
From the beginning, every Amana® brand product has been made with the same core philosophy: to provide our customers with high-quality products that are reliable, meet their needs, and last longer than the rest. And we keep that philosophy firmly in mind as we build our industry-leading Amana brand Packaged Terminal Air Conditioners (PTACs) and other heating and cooling products. Amana brand PTACs are designed to simplify your business with plain-and-simple product durability and advanced energy management features, while helping you to create the best environmental experience possible for your customer. For more information, contact Byron Cortez or check out the website.
AAHOA Members receive a 10% discount on CBRE’s Hotel Horizons econometric forecast reports of 60 major markets in the United States. Click here to view additional benefits. Contact CBRE Client Services to claim your discount or call 855-223-1200.
With segments such as business-only travel slow to return to the industry, hoteliers are finding demand for extended-stay bookings increasingly strong with no apparent signs of slowing down anytime soon.
According to recent reasearch, the hotel industry will see continued recovery throughout this year, with occupancy rates and room revenues expected to match 2019 levels and business-and-leisure travelers acting as a key driver.
The Castell Project's recently released report indicates continued strides in workplace fairness with regards to gender, as woman continue to gain leadership roles in hotels. However, with a current ratio of 1 woman to every 10.3 men in leadership, there's much more work to be done.
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FEBRUARY ISSUE
The February 2022 issue is out now! This month, we explore labor issues, including a deep dive on workforce shortages, while examining strategies for winning over workers and rebuilding teams. We also discuss topics such as the impacts of inflation on major property-damage claims, attracting travelers with cleanliness, the outlook for the hotel industry this year, and much more.
Featured Content
Join thousands of AAHOA Members, brand CEOs, and industry professionals by subscribing to our magazine. Receive every digital issue of Today’s Hotelier as soon as it’s released to the public. Click here to subscribe.
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