The first Regional Conference & Trade Show this year is the Central Midwest regional, set for Tuesday! This regional will bring together attendees, vendors, and AAHOA leadership for a day of region-specific education and updates you can’t get anywhere else, networking, and deal-making on the trade show floor. This Central Midwest regional is open to all hotel owners and you do not have to be an AAHOA Member to attend. Don’t miss out, register today!

Are you an energetic and motivated member who wants to assist AAHOA in achieving the goals set forth in its Strategic Plan? If the answer is "Yes," you should serve on the AAHOA Board of Directors. Serving on the Board provides a rewarding opportunity to help drive the strategic direction of a national association dedicated to advancing and protecting the interests of hotel owners. The nomination period runs through February 14, and open positions and eligibility requirements are available at AAHOA.com/2022Candidates.

 

Our family continues to grow! AAHOA is excited to announce yet another Silver Industry Partner, Bokser. Bokser believes that quality bed and bath linens can be the difference between a 1-star review and a 5-star review, and they're here to help you impress your guests with a memorable experience. They also know bed and bath linens are a big line item in your P&L. Their goal is to bring the best products at the best price so you can create a memorable experience for your guests and hit your financial goals. Welcome aboard!

AAHOA will soon be releasing its full 2022 events schedule. In the meantime, check the lineup below for an event in your area. (All times are local.)

Hoteliers, did you know the Employee Retention Credit and sales/use tax audits both are ways to offset daily operating expenses and payroll costs? Join us at 1 p.m. ET Wednesday, February 16 for a webcast presented by AAHOA Club Blue Industry Partner Leyton, where their experts on the ERC and taxes explain the facts and the fiction around the ERC and share examples of successful ERC claims. Register now.

 

Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Last week’s RevPAR was up against a -50.6% comparable result in 2021 vs. -50.6% in the prior week’s 3-year run-rate. On a 3-year run-rate (vs. 2019), RevPAR was -16.8% vs. -13.9% in the prior week’s 3-year run-rate. We have not seen a material pick-up in higher-end business travel even with Omicron case counts fading in some U.S. markets; overall lodging trends have remained rather consistent on a weekly basis so far this quarter. Upscale RevPAR: +67.6% y/y and -24.7% over 3 years; Upper Midscale RevPAR: +51.7% y/y and -10.6% over 3 years.”

 

HCareers is a real-time, tech-first solution for both employers and professionals in North America's hospitality industry and has placed more than one million professionals in progressive roles within the industry since 2001. They feature more than 25,000 job listings daily and support more than 4,000 registered employers. Hcareers has revolutionized job matching. Use our score to find the BEST opportunities based on YOUR personal profile. Check out the website and get started today!

MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits. For more information, visit www.massmutual.com, then contact Ana Lucia Divins to get started.

AAHOA Members get a 25% discount on the STAR report (during the 1st year of enrollment), 15% discount on Pipeline reports, and a 10% discount on the School Break Report. Click here to view additional benefits, then contact STR at (615) 824-8664, ext. 3504 or info@str.com to get started.

According to a recently released survey, a majority of the estimated 1.2 million U.S.-based workers who have left the hospitality industry since March 2020 decided to walk away with no plans of returning because of financial and emotional stress due to low wages, long hours, and concerns about personal safety and managerial tactics.

Entering the third year of the pandemic, hoteliers remain focused on recovery, with concerns such as labor, technology, business travel, and severe weather chief among them as they work to manage their businesses while forecasting for a still-uncertain future.

The U.S. Travel Association is forecasting continued recovery for the hospitality industry in 2022, citing the need for ongoing government involvement to aid in solutions that will create opportunities for growth.