Hotelier Weekly
February 17, 2022

AAHOA News
  
Help us build a stronger AAHOA by renewing your hotelier annual membership. If you do so by March 15, you will be eligible to win roundtrip coach airfare to Baltimore and three nights’ accommodations for AAHOACON22.* Renewing your annual membership by March 15 also will contribute to eligibility requirements to vote in the 2022 AAHOA Elections. The voting is electronic this year, so the eligibility requirements have changed. Make sure your voice is heard. Renew today.
*No purchase necessary, subject to official rules. Ends 3/15/2022. Rules apply. Prizes shall not be redeemable for cash and all decisions are final. There is no requirement to register for convention to enter the sweepstakes. Official rules are available at aahoa.com/sweepstakes
  
We're excited to announce that AAHOA will be hosting our wildly popular Block Party at Power Plant Live! during AAHOACON22! Set for April 13 and offering 11 different venues and the Power Plant Live! Alley to choose from, all under one roof, this Block Party will give you the unparalleled opportunity to network with peers, industry executives, and other hospitality professionals in a festive atmosphere full of food, fun, and friends. Always one of the top highlights of the convention, the Block Party is not to be missed! Register today!
  
Each year, AAHOA honors hoteliers for their contributions to the hospitality industry and the past two years have indeed revealed generosity, perseverance, and greatness. Do you know a hotelier who you feel has gone above and beyond in their efforts? Is that hotelier YOU? If so, now is the time to nominate him or her - or yourself! - for one of seven AAHOA awards to be bestowed at AAHOACON22. The deadline to submit a nomination is Tuesday, February 22. Send yours in today!
United Insurance Agencies
Charter Communications Operating, LLC
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
AAHOA will soon be releasing its full 2022 events schedule. In the meantime, check the lineup below for an event in your area. (All times are local.)
dormakaba, Inc.
AAHOA Education
  
What happens when an unexpected, crisis-caused disruption drags on? What do you do when everyone is looking at you, asking, “What do we do? When will it be over? Will we be OK?” Join us at 11 a.m. EST Wednesday, February 23 as hospitality security and crisis management expert Paul Moxness, Managing Partner, North Point International, shares the keys to maintaining your focus when disaster strikes, information is scarce, and everyone is looking to you for answers. Register now.
  
Hoteliers, did you know the Employee Retention Credit and sales/use tax audits both are ways to offset daily operating expenses and payroll costs? Watch our on-demand webcast presented by AAHOA Club Blue Industry Partner Leyton, where their experts on the ERC and taxes explain the facts and the fiction around the ERC and share examples of successful ERC claims. Watch on demand.
 
In the Market
  
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “ Last week’s RevPAR was up against a -47.2% comparable result in 2021 vs. -50.6% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was -12.9% vs. -16.8% in the prior week’s 3-year run-rate. The calendar shift last week perhaps gave a modest bump due to the Valentine's Day comparison. The Super Bowl also aided results during the week as the event was held in a large market, Los Angeles, vs. a small market, Tampa, last year. The Omicron variant fading also could have impacted numbers this past week. Upscale RevPAR: +65.7% y/y and -19.8% over 3 years; Upper Midscale RevPAR: +50.8% y/y and -10.1% over 3 years.”
 
For more, read the full report here, read the China and Europe report here, read the P&L analyzer here, and read the RevPAR monitor here.
Featured Club Blue Member
  
AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at LowesForPros.com. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Anthony Ruiz (Email: Anthony.ruiz@lowes.com) to get started.
Featured Platinum/Silver Member
  
PMC Commercial Trust offers conventional and SBA loan programs for the acquisition, refinancing, renovation and construction of businesses with commercial real estate throughout the country as principal lenders. PMC has been granted Preferred Lender (PLP) status from the SBA, which allows for a faster turn-around time at the SBA. Since the early 90’s PMC’s focus has been on the hospitality industry, assisting start up individuals as well as multi property owners in obtaining the financing that best fits their needs. Visit the website, then contact Kristi Lewis-Hodge to get started.
Featured Member Benefit
  
Special savings for AAHOA Members:
  • Free MAPP report: Daily, forward-looking business on the books report to aid recovery
  • 20% off subscriptions to myDocs and myPerspective
Visit the website and reference this deal for more information. Also be sure to take advantage of myDigitalOffice's Market Analytics, Pace & Performance (MAPP) tool designed to help users make strategic, data-backed business decisions for economic recovery.
American Pride Bank
Hotel Equities
Industry News
  
Thanks to ongoing supply shortages, many hoteliers are faced with insufficient resources for conducting day-to-day business, thus potentially prolonging an already difficult recovery period.
(Source: Yahoo! Finance Photo credit)
  
Technology remains an excellent means for the hospitality industry to streamline operations, increase profitability, improve the guest experience, and much more. This article outlines 10 best practices that can be implemented by forward-thinking, market-aware hoteliers to keep pace with the times and take their properties to the next level. 
(Source; PhocusWire Photo credit)
  
With workers still slow to return to hospitality jobs, hotels are finding it increasingly difficult to fill their ranks. But some properties are finding success by evolving their workplace culture, empowering workers in new ways, and adjusting the types of people they seek for open positions.
(Source: HospitalityNet Photo credit)
Today's Hotelier: In Case You Missed It

FEBRUARY ISSUE

The February 2022 issue is out now! This month, we explore labor issues, including a deep dive on workforce shortages, while examining strategies for winning over workers and rebuilding teams. We also discuss topics such as the impacts of inflation on major property-damage claims, attracting travelers with cleanliness, the outlook for the hotel industry this year, and much more.

Featured Content

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