Hotelier Weekly
March 3, 2022

AAHOA News
  
Earlier this week, AAHOA Chair Vinay Patel, Vice Chairman Nishant (Neal) Patel, and Secretary Miraj S. Patel attended the G6 Hospitality Convention in Dallas. In addition to hosting a Brand Alliance Meeting, Vinay took the main stage during Wednesday's General Session to present an AAHOA update, including significant findings from the Oxford Study, AAHOA's latest initiatives, federal, state, and local advocacy priorities, and much more. Also, to honor Women's History Month, Female Director Eastern Division Lina Patel and Female Director Western Division Tejal N. Patel hosted a Women's Reception that was attended by more than 140 women.
  
Lifetime Members, this is your LAST CHANCE to get complimentary registration for AAHOACON22, set for April 12-15 in Baltimore, MD. You still can secure complimentary registration if you register by 11:59 p.m. TOMORROW, March 4! Our convention boasts leading names in the industry, insights from experts, and the chance to network and make deals on the Trade Show floor. Take advantage of this incredible membership benefit, and register today!
  
AAHOA’s franchise relations efforts and communications continue to remain a top priority for the association. A critical part of this work includes frequent discussions with executive leadership at major hotel brands in the industry. Recently, the AAHOA Officers were joined by members of our Executive Leadership Team at a meeting with Red Roof executives, including President George Limbert, CDO Matthew Hostetler, and SVP Franchise Operations Fouad Malouf. Among the issues discussed were labor shortages, increasing profits for owners, OTAs, amenities creep, and much more. Learn more.
United Insurance Agencies
Charter Communications Operating, LLC
Featured Content
  
There are no shortcuts to a great culture on your team. Leaders have a responsibility to demonstrate the beliefs of their company and reinforce behaviors that reflect those values. They create culture through transparency, authenticity, credibility, and character. It’s hard work, but it’s worth it. Tune in to Episode 6 as Jeff Shuman, Chief Human Resources Officer (retired), Quest Diagnostics, discusses these concepts in more detail and shares tips on how you can make your company fit the bill.
  
Own a property in Texas? If your hotel offers in-house dry cleaning services, you do NOT have to pay sales tax on several items associated with the service. Internal and external wrapping, packing, and packaging supplies are exempt from sales tax if these activities occur in the regular course of business. Book a meeting to discover other areas where you may be overpaying sales tax.
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
Once the 2022 AAHOA Convention & Trade Show is in the books, we will plunge full speed ahead into our 2022 Charity Golf Tournaments and Regional Conference & Trade Show schedules. Our Charity Golf Tournaments serve as an important component of advancing our mission through community engagement. They provide a great opportunity for vendors and members to network, enjoy the outdoors, and come together for great causes. Our Regional Conferences & Trade Shows are the best way for you to network and connect with local hoteliers, industry professionals, and vendors from the hospitality industry, and we have an exciting new lineup for 2022! Save the dates and join us at one or more of these events!
  
AAHOA will soon be releasing its full 2022 events schedule. In the meantime, check the lineup below for an event in your area. (All times are local.)
dormakaba, Inc.
AAHOA Education
  
We've added three new webcasts to our lineup! The first, scheduled for 1 p.m. EST Thursday, March 17, takes a look at the O’Connor Approach, which is changing the way hotels are being taxed. Join us as O’Connor & Associates’ Andrew Choy, Director of National Hotel Tax, and Abraham Tiehl, Director of National Commercial Property give insight into the new revolutionary approach that is proving to reduce hotel property taxes more than ever before. Register now.
 
Other Upcoming Webcasts:
In the Market
  
Truist Securities reports, “Last week’s RevPAR was up against a -44.5% comparable result in 2021 vs. -40.6% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was +7.7% vs. -0.8% in the prior week’s 3-year run-rate. The headline results look appealing. As discussed in last week's note, President's Day weekend demand was very strong to many hotels that benefit from leisure demand. However, comps are noisy given holiday calendar shifts. March comps should offer cleaner comparisons. Upscale RevPAR: +89.6% y/y and -4.9% over 3 years; Upper Midscale RevPAR: +66.0% y/y and +5.3% over 3 years.”
 
For more, read the full report here, and read the China and Europe report here.
American Pride Bank
Bayer CropScience, LP
Featured Club Blue Member
  
HBO, the oldest and most award-winning premium channel in the U.S., is offering AAHOA Members the chance to earn money back. Members get a rebate of $9 per room (5-year contract) or $7 per room (3-or 4-year contract) when they add or renew HBO at their properties. Click here today to complete the rebate form and get started. 
 
Featured Platinum/Silver Member
  
Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area, has relationships with the largest pool of qualified investors, and uses state-of-the-art technology to match buyers and sellers. Contact them by email or visit the website today.
Featured Member Benefit
  
AAHOA is proud to collaborate with Kennesaw State University to establish the Michael Leven and Lee Dushoff AAHOA Scholarship for Compassionate Leadership. This annual scholarship will support students seeking an undergraduate degree in hospitality management. For more on the qualifications and how to apply, please contact Seth Walker or call 470-578-2206. To make a tax-deductible contribution to the scholarship endowment, please click here.
Hotel Equities
Industry News
  
With many companies continuing to evolve their work-from-home offerings, some hotels are seeing many travelers extend their stays since they can work from most anywhere.
(Source: NBC News Photo credit)
  
As a partnership between Forbes and the Fritz Knoebel School of Hospitality Management, 2022 graduates offered their thoughts on where they see the industry heading, and the key issues they see that need to be addressed.
(Source: Forbes Photo credit)
  
Thanks to new CDC guidance, the hospitality and travel industries are pushing the Biden administration to drastically scale back, or lift, travel restrictions, giving a much-needed boost to a recovering economy.
(Source: HospitalityNet Photo credit)
FARMERS STATE BANK
Today's Hotelier: In Case You Missed It

MARCH ISSUE

The March 2022 issue is out now! In this issue, we explore the road to recovery, including a look at market factors and business choices that can help speed recovery. We also discuss topics such as finding opportunity in a challenging economy, how offering better benefits could knock out your labor woes, utilizing new technologies to help a hotel’s bottom line, and much more.

Featured Content

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