The deadline to nominate is Friday, February 10, 2023. Please note that you do not have to be an AAHOA Member to submit a nomination, but you must be an AAHOA Member to receive an award. Listed below are the awards that you can submit nominations for:

To Apply, click here: Award Nomination Form

We would like to congratulate AAHOA Member Mayur (Mike) Patel for becoming Chairman of the Texas Hotel & Lodging Association earlier this month.

 

The Texas Lodging & Hotel Association is a nonprofit trade association that has been around since 1903, and their mission from their states, "THLA advocates for legislation, regulations, resources, and a business climate that will promote a strong, vibrant, and growing lodging and tourism industry within Texas. Our goals both current and historic are to promote the resources and ability of the lodging industry operators to be successful."

 

Mike Patel is also featured on the cover of the December issue of Today's Hotelier, AAHOA's official magazine. A former AAHOA North Texas Regional Director (2016-2019), former AAHOA Officer, and having served as an ambassador for five years prior, Patel continues to share his energy and bring that experience to his work on AAHOA’s strategic planning committee. You can read the article that features Mike, Navigating tricky terrain, in the December issue now.

AAHOA is wrapping up the month of November with another educational webinar. The fourth video, Point 4, of the 12-part webinar series is now available. In this latest webinar, AAHOA President & CEO Laura Lee Blake is joined by Lifetime Member Neil Patel and Franchisee Advocacy Consulting Principal Keith Miller to focus on quality assurance inspections and guest surveys.

 

“We want to make sure our properties are good for our guests. Clean, well-maintained, and comfortable,” Patel shared. “There are some brands that are company-owned, and the quality inspection should be the same for both, and the standards should be the same for both, whether they’re corporate-owned or franchise-owned.”

We invite you to review the webinars for Points 1, 2, and 3 on the 12 Points Webinar Series Landing Page. AAHOA is excited to continue its mission and commitment to educating AAHOA Members on best-in-class, mutually beneficial franchise systems.

Leadership from G6 Hospitality LLC, which franchises 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the U.S. and Canada, recently responded to AAHOA with a summary of the organization’s best practices related to AAHOA’s 12 Points of Fair Franchising.

 

“G6 Hospitality has been a long-time partner and supporter of AAHOA, and their willingness to engage with AAHOA regarding where they stand in relation to AAHOA’s 12 Points of Fair Franchising demonstrates G6 Hospitality's commitment to transparency, collaboration, communication, and mutual respect,” said AAHOA Chairman Neal Patel. “AAHOA commends and celebrates G6 Hospitality's willingness to communicate openly, which will ultimately help build a better hospitality franchise system and contribute to a better mutual understanding regarding its franchisor-franchisee relationships and agreements.”

In an age of instant posting, tweeting, and snapping, it may feel like you have no control over what people are saying about your organization online. This workshop will show you how to use available tools and resources - including social media, review sites, and response charts - to increase positive marketplace awareness and promote content that spotlights exactly what you want people to see.

 

Truist Securities reports, “Last week’s RevPAR was against a +102.0% comparable result in 2021 vs. +107.6% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was +19.9% vs. +19.8% in the prior week’s 3-year run-rate. Upscale RevPAR: +2.2% y/y and +18.1% over 3 years; Upper Midscale RevPAR: +1.1% y/y and +23.3% over 3 years.”

For more, read the full report here, and read the China/Europe report here.

 As North America’s leading hospitality procurement services provider, Avendra offers AAHOA Members competitive pricing from its 800+ supplier contracts. Earn huge savings on engineering, rooms operations, administrative, replacement FF&E, and more! Check out the website or call 866-AVENDRA and start saving today!

Champion PTAC manufactures full lines of proprietary PTAC solution systems for the hotel, condominium, apartment, and residential markets. With more than 25 years’ experience in the commercial construction industry, Champion-PTAC brings to the commercial and residential markets for the first time leak-free PTAC systems with its patented and proprietary Champion-PTAC Wall Sleeve Design and Condensate Pellet Delivery System. Champion-PTAC’s delivery systems are backed by their 100% leak-free guarantee. Visit the website for more information to get started!

 Better Buildings provides hotel owners with free technology solutions, market expertise, and a network of peers to identify cost-saving efficiency measures. Contact Holly Carr (Holly.Carr@EE.Doe.Gov) for more information on the Department of Energy's drive to make the nation’s homes, commercial buildings, and industrial plants more energy efficient.

Looking ahead to January and beyond, here are the key metrics that should be on every hotelier's radar.

As bookings continue to return in increasing numbers, key preferences among guests are emerging, including a strong preference for properties with robust technology-based offerings.

A hard-fought battle against the ongoing labor shortgage appears to be easing somewhat, as hoteliers are finding success in their hiring efforts by increasing salaries, offering retention bonuses, and creating more flexible schedules.