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February 23, 2023
 AAHOA News
Attention, Lifetime Members! The deadline for reimbursement eligibility has been extended to Wednesday, March 1, to ensure all of our valued AAHOA Lifetime Members can attend AAHOACON23.
Make sure to not miss out on this exclusive benefit. You must be registered by March 1 and attend AAHOACON23 to qualify for reimbursement of the registration fee.
Don't delay; register today, and take advantage of this incredible member benefit! We're so excited to have you join us in the City of Angels, April 11-14.
AAHOA will raise money and awareness for homeless and trafficked youth during the 2023 AAHOA Convention & Trade Show taking place April 11-14, in Los Angeles, CA. The event includes a merchandise store that will sell AAHOACON23-branded t-shirts, jackets and socks, where up to 80% of the proceeds will support Covenant House of California (CHC).
CHC is a non-profit youth shelter that provides sanctuary and support for youth experiencing homelessness or who are survivors of human trafficking, ages 18-24. The non-profit believes that no young person deserves to be homeless; that every young person in California deserves shelter, food, clothing, education, recovery … and most importantly, to be loved. CHC provides a full continuum of services to meet the physical, emotional, educational, vocational, and spiritual well-being of young people, to provide them with the best chance for success in independence.
When you stop by the AAHOACON23 merch store in April, you’ll pick up incredible AAHOA apparel and support the hundreds of homeless youth who come through CHC’s doors.
AAHOA is honored to partner with CHC to make a difference in Los Angeles.
For more information on the AAHOACON23 Trade Show and merchandise store, click here.
David Kong, Founder and Principal of DEI Advisors, recently interviewed Lina Patel, AAHOA Female Director Eastern Division. Lina owned her first hotel in the early 2000s, when it was difficult for women to get into hotel ownership. During the interview, she shares her experience as a woman hotelier and how the industry has progressed over the years.
“Today, we have so many organizations and brands that have collaborated and created programs specifically for women hotel ownership. Education is out there. Connection is out there. Networking is out there for women to take on this opportunity,” Lina said. “Women continue to face some challenges. I believe it can still be difficult for women to walk into a bank and apply for a loan. The first question the lender still asks is, ‘where is your husband?’ But, I’m confident that the industry as a whole is making the necessary changes to move forward.”
She also discusses her passion for serving with AAHOA and the great work being done at the association to open more doors for women in hospitality.
“AAHOA has always provided a platform for women to network, learn, and grow. There have always been Town Hall meetings, seminars, and networking events specifically geared towards women,” Lina explained. “We’ve held over 60 education sessions and networking events throughout my time on the AAHOA Board. Last year, we branded what we’ve been doing and called it HerOwnership. We launched the HerOwnership Conference and invited brands, lenders, and insurance companies to talk about their women's advancement initiatives.”
Featured Content
AAHOA is thrilled to have released its Point 9 webinar earlier this week and continue to help Franchisees succeed in 2023. The Point 9 webinar indicates that “in the event a dispute between a Franchisor and Franchisee has not been resolved by participating in an informal, in-person meeting with authorized representatives from the parties or by participating in mediation proceedings, the party pursuing its claims in a court of law should do so in the county and state in which the subject Facility is located.”
In this webinar, AAHOA President & CEO Laura Lee Blake is joined by Lifetime Member Pimal Patel to discuss why Point 9 is a key point to many Franchisees.
“The Franchisors have ample resources. They can hire attorneys. They can easily come to the state where your hotel is located. To your county, to your city,” AAHOA President & CEO Laura Lee Blake explained. “Instead of you, as a small business owner, being required to travel to them. Let’s make it fair and bring it specifically to wherever the facility is located.”
AAHOA in the News
Events and Happenings
AAHOA Education
It’s better to be proactive than reactive. This webinar provides a content-driven, hands-on presentation on the importance of developing and implementing a long-term plan now. You will learn how to protect your personal and business assets using strategies you can implement immediately.
Presenter: Ariel Enisman, Attorney, The Presser Law Firm, P.A.
In the Market
Truist Securities reports,“As we get further into the quarter, we are beginning to see the easiest of the y/y Omicron comps fade (RevPAR +13.5% last week vs. +20-30% weekly for most of 2023 so far). Because of the Omicron comp, we still continue to see upper chain scales significantly outperforming the lower end (early to mid-week Upper Upscale RevPAR up ~+35% and Luxury and Upscale up ~+25% y/y). Analyzing last week's performance vs. 2019, we believe the timing of the Super Bowl last week and President’s Day week in the comparable week in 2019 helped last week’s results. Super Bowl timing shift vs. 2019 (2/3/19 vs. 2/12/23) resulted in Phoenix RevPAR on Sunday up +232.7%. Additionally, the comparable week in 2019 contained the President’s Day/week holiday whereas last week did not, helping end of the week results as Friday and Saturday RevPAR was up +38% and +55% respectively vs. comparable days in 2019. Upscale RevPAR: +16.6% y/y and +6.4% vs. 2019; Upper Midscale RevPAR: +11.4% y/y and +13.4% vs. 2019.”
For more, read the full report here and read the China/Europe report here. 
Featured Club Blue Member
As North America’s leading hospitality procurement services provider, Avendra offers AAHOA Members competitive pricing from its 800+ supplier contracts. Earn huge savings on engineering, rooms operations, administrative, replacement FF&E, and more! Check out the website or call 866-AVENDRA and start saving today!
Featured Platinum/Silver Member
INFINITI HR is a Master Aggregator, The Professional Employer Organization for Hospitality Management© throughout all 50 states. INFINITI HR is recognized for the exceptional ability to support employer standards, mitigate employer risk and liability, while providing superior economies of scale and purchasing power for world-class, mid-range, and economy hotel properties of all sizes. For more information, visit our website, then contact Daniel Mormino (daniel.mormino@infinitihr.com) today to get started.
Featured Member Benefit
AAHOA is proud to collaborate with Kennesaw State University to establish the Michael Leven and Lee Dushoff AAHOA Scholarship for Compassionate Leadership. This annual scholarship will support students seeking an undergraduate degree in hospitality management. Your donation is fully tax-deductible, so give today and make a difference in the lives of future hoteliers.
Industry News
When it comes to creating a memorable guest experience, new technologies are playing a key role, disproving the outdated notion that tech can be cold and impersonal.
(Source: Hotel Management Photo credit)
The combination of rising inflation and weak economic growth is threatening to derail the hospitality industry's hard-won gains as the threat of potential stagflation looms.
(Source: Forbes Photo credit)
Unfortunately, many hoteliers remain underprepared to manage the needs of their team members, but a few key guidelines can pay enormous dividends with the workforce in the long run.
(Source: Human Resource Executive Photo credit)
Today's Hotelier: In Case You Missed It
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1100 Abernathy Road NE - Suite 725
Atlanta, GA 30328 (404) 816-5759 |
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