Commercial Strategy Masterclass with Kalibri Labs

Presented in collaboration with HerOwnership

The hotel industry is hardly alone in managing the disruption from large technology companies that dominate the digital marketplace. Retail, financial services, music, automotive, and many others, including hotels, are trying to navigate this dynamic environment.

The focus of commercial strategy is on growing asset value. It is no longer “business as usual” in your business. The old rules no longer apply. Evolving distribution trends and rapidly rising booking channel costs have changed the game of profit management. In this dynamic Masterclass, we will cover: The essence of commercial strategy Asking the right questions to grow profit contribution Flow-through analysis Benchmarks: Legacy and next-gen Setting objectives – revenues and costs Optimal business mix planning and tracking Case studies Tools to help get you started

What: Commercial Strategy Masterclass with Kalibri Labs, in collaboration with HerOwnership
When: Today, 1:30-2:30 p.m.
Where: OCCC W231

Wrap up your AAHOACON24 education experience by gaining fresh insights into how you begin the journey of improving the value of your hotel assets.