AAHOA’s inaugural Hotel Turnaround Collegiate Championship challenged university students from across the nation to compete in making the kind of decisions all hotel owners must make to turn things around when performance is lagging. The competition is part of AAHOA’s commitment to supporting the next generation of hospitality leaders.
Multiple teams of students representing several universities across the nation came together to battle it out at AAHOACON24 for the championship. The contenders had to navigate a unique simulation program, HOTELsim, powered by Russell Partnership Technology, that enabled them to make decisions mirroring real-life challenges faced by all AAHOA Members. These included staffing, operations, and marketing. They “inherited” an identical hotel in the same market with the same key performance indicators. Teams used HOTELsim to make staffing, operations, marketing, and capital expenditure decisions, among others.
Be sure to join us this morning during General Session where the winners of this hard-fought competition will be announced on the main stage, and thank you to everyone – competitors and judges included – who made this inaugural event a smashing success.