Throughout the month of November, CISA is encouraging resilience through preparedness and exercises, and promoting smart, secure investment in resilient national infrastructure. Each week, a different theme will be highlighted through a month-long social media campaign. For more information on Infrastructure Security Month and to view a toolkit with ideas for getting engaged, as well as download graphics for your website and other communications, visit www.CISA.gov.
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• “A valuable and worthwhile experience.”
• “Really enjoyed the comradery with other port communications
professionals.”
• “Loved the focus on social media.”
• “This conference has filled my head with great marketing ideas that I can’t wait to work
on when I get back home.”
These are just a few of the many candid remarks some of the 75 attendees at AAPA’s 2019 Communications and Marketing Seminar made during the two-day conference hosted by the Montréal Port Authority at its headquarters building in Montréal, Québec, October 28-29. From the opening sessions on creating beneficial business partnerships and memorable corporate branding, to engaging employees as brand ambassadors and sharing simple but poignant stories about customer experiences, the seminar honed-in on ways port professionals can increase appreciation of the value of their port among those to whom they most depend. Seminar presenters also focused on tailoring messages to different key audiences, measuring marketing communications effectiveness, and using the power of social media – including polling apps, photos, videos and memes – to reach, educate, entertain and persuade. Presentations made during the seminar will be posted soon on the AAPA website.
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Port Everglades welcomed Carnival Cruise Line’s Carnival Sunrise on her first call to the port at a ceremony held on board. The Carnival Sunrise, which will be homeported at Port Everglades for the winter season, will offer 4- and 5-day itineraries to the Bahamas, as well as the Eastern and Western Caribbean.
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September proved to be another strong month for shipping through the Port of Green Bay, with more than 314,000 tons of goods moved through the port. That brings the year‐to‐date shipping total for the port to more than 1.6 million tons through September, which is 17% ahead of 2018.
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