ACCG Property & Liability Program Helps Counties in Crisis
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Crisis Management is the newest
coverage to be provided to the members of the ACCG Property & Liability program
(ACCG-IRMA). The Board of Trustees recently approved this addition, which will
be effective July 1, 2017. In the event of certain emergency situations or
workplace violence events that result in significant adverse media coverage
about the county, the program will pay an approved crisis management firm
and/or workplace violence counseling expenses up to $100,000 per event and
annual aggregate subject to a $2,500 deductible. This endorsement will be
included for all members at no additional cost.
This coverage is meant to help
counties navigate through a crisis situation, when tensions and the stakes may
be high. The goal is to slow the process, control the panic, identify and
prioritize the concerns, and provide direction to the county on how to prevent
the response to the incident from becoming the NEXT crisis. Take for
example, workplace violence in a county facility. That may be the first time
the county staff, including responding deputies and emergency responders, have
had to deal with a crisis of that proportion.
County leaders may need
immediate advice from someone who has previously handled crises on how to best
manage the situation after the event, beginning with a review of what happened
and who and what is affected. They may need help setting priorities to achieve
the best outcomes. That could include assistance from professional counselors
for county staff, guidance on press releases, and help responding to questions
from the media about the county’s preparedness and/or response to such an
event. Knowing what to say or do – or sometimes more importantly what NOT to
say or do – can make a situation better or worse.
Many mistakes can be made in the
first few hours of a crisis situation, some of which cannot be corrected and
can hurt the reputation of the entire county government. What happens in
the moments after the crisis could lead to a claim against the county and its
employees since the natural response to explain and defend may generate even
more negative attention towards the county. It would be advantageous to have
assistance from a professional, experienced crisis manager who can provide
knowledge and the appropriate resources when needed.
The ACCG Insurance Programs will also provide training in regards to the
concept of Crisis Management. In fact, one article has already been written to
help: CRISIS COMMUNICATIONS: What to
say/What not to say/When to say it
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