Trustee Report
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Welcome to the seventh piece of this report
series, ‘Your ASLA Membership’, telling you just a few notes from our national
organization over the last month. Remind
people who may have lapsed in their membership to rejoin and that payment options are available. Please feel free to contact me at Trustee@FLASLA.org if you have any questions or concerns
about ASLA issues.
The Florida Annual Conference
registration is open! I hope to see you
there in July. Look for the Garden Tour of many Ocean Reef
residences by renowned designers. And ASLA
2014 Meeting & Expo is in Denver Colorado right before Thanksgiving. This registration has also just opened
up. Denver offers the most affordable
room rates that I have seen in many years so take advantage. Early Bird registration for both conferences
is ending soon.
I have included many advocacy items
that you might find interesting. ASLA
staff takes a proactive approach towards advocacy of the profession on our
behalf. Note the various meetings and relationship building that is being
done.
GOVERNANCE AND ADMINISTRATION
- The Board of Trustees elected three vice
presidents who will take office in the fall after the annual meeting in
Denver: Jeffrey A. Townsend, ASLA, Finance; Keith P. Wilson, ASLA, Membership;
and Hunter L. Beckham, ASLA, Professional Practice. Board actions during the meeting
included: acceptance of the 2013
financial audit; approval of a new public policy on Agriculture; approval of
the Finance and Investments and Member Services Committees’ recommendation for
a dues increase ($10 increase in both 2015 and 2016 for Full, International,
and Affiliate members; and $5 increase in 2015 for Associate and Student
members); strategic priorities and SWOT review; and discussion of Board
performance/strategic planning.
GOVERNMENT AFFAIRS
- ASLA Advocacy Day 2014 was a huge success with a total of 218 legislative meetings. Approximately 97 percent of all participating
advocates had at least two legislative meetings, with 99 percent having all
three legislative meetings. Initial feedback from advocates suggests that they
had good meetings with congressional offices and that use of the AdvocacyDay App added to the experience. ASLA was
honored that Barbara McCann, Directorfor the Office of Safety,
Energy, and Environment at the U.S. Department of Transportation spoke
to advocates during the Advocacy Day wrap-up reception. McCann is also the author of the book, Completing Our Streets, and known as one
of the architects of the Complete Streets movement.
- ASLA activated the Advocacy Network during ASLA’s
Advocacy Day 2014 for a virtual Advocacy Day, where members who were unable to
make the trip to Washington, D.C., did their part to urge their legislators to
support ASLA’s advocacy day agenda. As a
result, advocates sent nearly 500 messages to Capitol Hill through the Advocacy
Network, Twitter, and Facebook. So far in 2014, ASLA advocates have sent nearly
3,000 messages through the new Advocacy Network to their senators and representatives
on Capitol Hill and in state legislators.
- Recently, Senators Mark Begich (AK) and Brian Schatz
(HI) distributed a Dear Colleague letter inviting other members of the Senate to sign on as co-sponsors of the Safe Streets Act of 2014 (S. 2004). In the
letter, the senators explain the provisions of the bill, its emphasis on
safety, and even acknowledge ASLA as one
of the main organizations advocating for the legislation.
- Recently, ASLA sent a letter to White House staff to
make policy recommendations on how the Obama administration should address
maintaining a healthy population of honey bees and other pollinators. The
recommendations included: developing best practices that include using native
plants that attract and maintain pollinators on federal sites and projects;
including a landscape architect on federal projects; providing education on
best practices for those engaged in urban agriculture; and creating incentives
for the private sector to employ best practices to sustain a healthy pollinator
population. ASLA is part of the White House Stakeholders Group on Pollinators.
- ASLA has sent a letter to President and Mrs. Barack
Obama expressing support for Scenic America’s recommendation to convene a 2015 White House Conference on Scenic Beauty. The 50th anniversary of the 1965 White House Conference on Natural Beauty is approaching
and Scenic America and other stakeholders believe that a 2015 conference is
needed to evaluate the progress and shortcomings of the initial conference and
to make recommendations on how to protect and restore America’s visual
heritage.
- Director Blackwell
met with the office of Congresswoman
Dina Titus (NV) to discuss the Safe
Streets Act. Staff acknowledged
Titus’ strong support for the legislation and for the overall issue of
safety. An op-ed on the issue written by
the Congresswoman appeared in a recent edition of Roll Call newspaper. ASLA
tweeted the story.
- Manager Cason met
with the Water Environment Federation’s public policy team to discuss areas of
mutual interest regarding stormwater and green infrastructure policy issues.
The meeting also was an opportunity to start the conversation about a
potential congressional briefing on stormwater issues and a green roof
reception at ASLA headquarters this summer.
- Legislative Analyst
Leighton Yates met with representatives of the National Recreation
and Parks Association and the
Trust for Public Land to discuss future collaboration on advocacy efforts targeted at the development
of community parks legislation. The meeting also served as an opportunity to
develop initial steps towards the re-engaging the Urban Parks Coalition.
PUBLIC RELATIONS AND COMMUNICATIONS
- Two major media pushes in the past few
weeks included the release of the joint statement on resilience, Alliance for a
Resilient Tomorrow, which ASLA signed along with 20 other design and
construction organizations, and the release of the Dangerous by Design,
a new report released by the National Complete Streets Coalition, a program of
Smart Growth America, in conjunction with AARP and ASLA. The latter received wide
coverage in major metro areas in print, broadcast, cable, and online.
- The
new career discovery website, Your Path, has received
7,000 page views since its launch in February.
PROFESSIONAL PRACTICE AND INFORMATION TECHNOLOGY
- Two webinars have been added to the list of upcoming Online
Learning presentations: "Supplementing
Your Parks Department: How About Friends of Parks?", July 16, 3-4 p.m. EDT, presented by Terry Eastin and "Community
Health Needs for Planning and Design," July 31, 1-2 p.m. EDT,
presented by Matthew Schoell-Schafer, ASLA. "1315 Peachtree: Creative
Stormwater Solutions in a Dense Urban Context" has been rescheduled for
Sept. 9, 2-3 p.m.EDT.
Note: President Focht will be speaking at the
FLASLA State Conference in Key Largo at the Ocean Reef July 24-26, 2014 so come
and meet him. Emily M. O'Mahoney, ASLA
Tustee
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