Message from AHVAP Executive Director
The Power of Being Bold and Different: A Paradigm Shift for Professional Associations
Dear AHVAP Members and Partners,
In a rapidly changing world, where industries are constantly evolving, standing out as a professional association has become a challenge. I recently had the opportunity to attend a nonprofit executive forum with leaders from nonprofits from across the globe. I left this forum feeling invigorated by all of the truly innovative work being done within AHVAP based on the leadership of our Board of Directors and Management Team. AHVAP is fortunate to be growing at a rapid pace when many other nonprofit organizations are experiencing significant declines in membership and engagement. However, it is precisely during times of transformation that the importance of being bold and different becomes a game-changer. Professional associations like AHVAP, as the bedrock of industry knowledge and networking, are uniquely positioned to lead the way in redefining norms, embracing innovation, and creating lasting impact. In this article, we delve into the significance of embracing a bold and different approach for professional associations, and how doing so can shape their relevance, influence, and legacy across eight fundamental tenants:
- Fostering Innovation and Progress: Professional associations that dare to be different cultivate a culture of innovation within their industries. By breaking away from conventional norms, they open avenues for fresh ideas, technologies, and approaches. Such associations become catalysts for progress, driving the evolution of their fields and setting new standards for excellence.
- Capturing Attention and Engagement: Boldness commands attention. Associations that step out of the traditional mold capture the interest of their target audience more effectively. Unique approaches, whether in event formats, content delivery, or member interactions, create an environment of curiosity and engagement. This, in turn, elevates the association's influence and relevance.
- Pioneering Thought Leadership: Differentiating from the crowd allows an association to establish itself as a thought leader. By addressing emerging challenges, exploring uncharted territories, and fostering open dialogues, a bold association becomes the go-to source for industry insights. It drives conversations that matter and shapes the direction of its field.
- Inspiring Member Participation: When associations dare to be different, members are inspired to participate actively. Unique initiatives spark curiosity and excitement, encouraging professionals to get involved, contribute, and collaborate. Being part of a forward-thinking community becomes an enticing proposition, driving higher membership engagement.
- Enabling Meaningful Networking: A bold approach to networking can transform how professionals connect. Associations that curate unconventional networking experiences provide a platform for authentic interactions. These interactions lead to collaborations that can drive innovation and create enduring relationships among members.
- Addressing Unmet Needs: Being bold often means tackling challenges that have been overlooked. Professional associations that venture into uncharted territories can identify and address unmet needs within their industries. By offering solutions to previously unaddressed issues, these associations position themselves as essential partners for members.
- Enhancing Brand Identity: A distinctive and bold identity sets an association apart. It gives the association a recognizable character that resonates with its members and stakeholders. A well-defined brand identity showcases the association's values, mission, and commitment to making a difference.
- Adapting to Change: In a rapidly evolving world, being bold and different is a strategy for future readiness. Associations that embrace change and innovation are better equipped to navigate shifts in their industries. Their adaptability ensures that they remain relevant even as the landscape transforms.
In a world where conformity can be the easy path, professional associations that dare to be bold and different become beacons of change, innovation, and progress. By adopting unique approaches, embracing innovation, and pushing boundaries, these associations set a higher standard for excellence within their industries. Being bold and different is not just about making a statement; it's about creating lasting impact, shaping the future, and becoming the driving force for positive change. As professional associations embrace this paradigm shift, they will not only secure their own relevance but also contribute significantly to the advancement of their industries and the success of their members. AHVAP will continue to make bold and strategic decisions and innovate across our specialty to ensure that our members and stakeholders are ready for healthcare’s challenges both today and in the future.
I look forward to seeing many of you at our upcoming Annual Conference in September!
Regards,
J. Hudson Garrett Jr., Ph.D., MSN, MPH, MBA, FNP-BC, IP-BC, PLNC, VA-BC, BC-MSLcert™, MSL-BC, LTC-CIP, CIC, CPPS, CPHQ, CVAHP™, ICE-CCP, CPXP, CMRP, CDIPC, FACDONA, FAAPM, FNAP, FACHE, FSHEA, FIDSA
Executive Director and Executive Vice President
Association of Healthcare Value Analysis Professionals (AVHAP)
Chief Certification Officer
AHVAP Certification Center
