Dynamic Presenters Announced for 2017 Orlando Conference

Greer, SC – Universal Unilink reveals the slate of dynamic speakers presenting at the 2017 Breakaway Conference and Expo taking place in Orlando from October 30 through November 2, 2017.

Universal Unilink President Allan Fowler announced “The Conference offers an outstanding opportunity for the independent rental and distributor communities to come together to take stock of our industry, see how we’re doing and explore together how we can strengthen each member. This year we have an exciting roster of speakers that will energize our members to Breakaway from the competition.”

Business as usual may not be sustainable according to consultant Ron Evans of R J Evans & Associates. Evans leads the program with a presentation titled, Reaching Peak Performance. In today’s marketplace where dramatic changes in purchasing habits are beginning to impact our industry segments, Evans provides practical “how to” solutions for reaching peak performance in sales and operations.

Evans says, “Never rely on what you did yesterday as the proper path for the future and never think today’s buyers or purchasing decisions will remain constant. The only thing that is constant is Change. In fact, today’s satisfied customers could be a ticket to mediocracy or failure.”

Barb Hendrickson, president of Visible Communication, LLC follows up with advice to attract and retain these fickle customers in a presentation titled Effective Marketing in the Digital Age. In the internet age the customer is no longer dependent on you for information. A full 70 percent of the decision has been made before they ever talk to you. Hendrickson provides strategies to turn the technology tide in favor of the business owner.

Government continues to play a role in profitability. While business assumes that regulations are at a standstill, legal action concerning overtime and a host of other issues continue at an amazing rate. Joe Shelton, partner at labor law firm Fisher Phillips, will return to the conference stage to update attendees of the regulatory and legal issues impacting every business and the best practices with respect to each.

The Breakaway Conference has plenty to offer in addition to powerful presenters. President Allan Fowler reveals, “Our Supplier EXPO is a great way for Members to interact with Suppliers while allowing them to experience the products displayed. We’ve also left plenty of time for informal networking and fun. Attendance at the annual event results in growth for attendees. This year promises to be a game changer for our Members.”