Frank Briercheck now with Seitz

Mr. Alexander Seitz, President of Seitz – The Fresher Company (North America) and parent company, Seitz GmbH, welcomes Frank Briercheck as National Director of Marketing and Development.

Briercheck brings nearly 30 years of industry experience to the table. Briercheck owned and operated a Cleaners including Dry Stores, Routes, Restoration and Formal Wear Rental in north central Florida from 1991 to 2006 before accepting a position as Director of Marketing with then “Phenix Supply” and later promoted to Director of Sales and Marketing, a position held for nearly 12 years including time post acquisition of Phenix by FabriClean Supply.

For the last 3 years, Frank spent a hitch as a Sales Rep for Laundry Pro of Florida building Coin Laundries, selling OPL equipment and sales & training Wet Cleaning Systems for Poseidon Textile Care in the Southeast US. As Director of Marketing and Development, Frank will be tasked with the Growth of Solvent Products, Wet Cleaning, and New markets in the North America Region.

"We are excited about this opportunity and the knowledge Frank brings to the table," says Kurt Wickiser, V.P. of Seitz North America.

Briercheck additionally has been a motivational Speaker and has held both private and public discussions on “Customer Service” and Brand Recognition” he proudly served and hopes to continue as a board member of South Eastern Fabricare Assn. (SEFA) since 2011.

"I am proud of our industry and hope to be part of the direction it will evolve into," Briercheck commented. “Like it or not, Dry Cleaning changed in the 1970’s with polyester. It changed in the late 2000s with both the economic crash of 2009 and 'Casual Wear' and it will absolutely change post COVID-19. We will need to do things different…much different…in this era and for the next generation of customers. I see the evolution of 'Easy-Fast-Laundry' as the new frontier and we will be there with our customers all the way. As others pull back, Seitz will push forward and be better than ever!”