Are You Providing Value to your Clients?

On Tuesday, April 14, 2015, Dede Gish-Panjada, AMCI Past Chair, Tina Wehmeir, AMCI CEO and I presented an educational session on "The Art of Serving Boards Effectively" at the YourMembership User Conference in St. Pete Beach, Florida. YourMembership invited AMCI, the leader in association management best practices, to present, as we do daily to our clients.  So for 90 minutes, Dede, Tina and I had the opportunity to share on building strategic boards with approximately 25 standalone executives. 

As I prepared for the presentation, it was a refreshing to review some of the key elements of building a strategic board and how we are accomplishing this objective at AMCI.  The AMCI Board began this journey two years ago and we continue to refine the processes in order to keep our organization focused and on target.  We are all operating in a new environment; an environment in which the boards we manage:

• Have less volunteer time now than ever before
• Want tangible value from their AMC for a true return on investment 
  
• Are confronted with new generational values and diverse interests continually
• Have competition for their members and these members desire even more knowledge than ever
• Need cutting edge technology
  

Our session today reminded me that our clients need to reach further and work harder to be strategic boards. If we cannot do this for our clients, we are not meeting their needs and we are not providing the value that is expected of AMC superior management. If this is the case for our client expectations, it's even more important for our own association, AMC Institute, as we set the example we practice everyday in our own firms. We must help AMCI govern with knowledge, trust and nimbleness, always having a vision and a strategy focused on the future.

AMCI is making strides every day to become a more strategic board and organization. Is your company leading your client boards in that same direction?

Thanks,

 
Charles