It's Been a Great Year!
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This year AMCI took an unprecedented step forward with the research project conducted by Dr. James Gaskin. We now have peer reviewed research that shows financial value of the AMC model!
Over the past year our Brand Task Force developed the AMCI brand statement and an exciting new logo that was introduced at AMCs Engaged! in August. Further, the re-design of the AMCI website focuses on the thought leadership of AMCI to provide content and solutions for volunteers and staff via the AMC model. The site is also the vehicle for AMCI members to put forth content and network with potential clients and fellow AMCs. The website is easier to navigate and our resources easier to locate. Since the new site launched in August, we have increased the number of users by 25 percent, and pages per session have gone from 3.27 to 4.27, showing that our audiences are viewing more of our content.
Just recently AMCI initiated a content delivery marketing strategy that will focus on pertinent material and topics posted on platforms like Twitter and LinkedIn as well as the website. We also established an editorial calendar that has association management issues that will allow conversations to happen among our colleagues, and solutions to be shared with the audiences we care most about – volunteer leaders, association executives, and industry influencers. Our Board and several volunteer leaders are committed to sharing their expertise to drive this content. I encourage all members to speak up on social media when the AMC model and content can be presented.
There are three ways to support AMCI’s marketing efforts:
1. GET INVOLVED!!!2. GET INVOLVED!!!
3. Read #1 and #2 again and follow those instructions.
Seriously, we need all our members involved. Each of you, our AMCI members and your staff, have a wealth of knowledge. Be part of our AMCI LinkedIn community, follow us on Twitter, and encourage everyone in your firm to do so.
On behalf of the AMCI Board of Directors and staff, I hope you enjoy the very best this holiday season. Best wishes for a safe, healthy and prosperous 2016.
Sincerely,
Charles Hall
AMCI Chair
