AOC and ATCO Digital ClickBeforeYouDig Campaign
Print this Article | Send to Colleague
This year, Alberta One Call and ATCO's Natural Gas division launched a digital campaign to remind homeowners to ClickBeforeYouDig and get their locates before starting their backyard renovation projects. In less than two months, the campaign has generated more than 3 million impressions and more than 58,000 clicks on our ads! Our ads are on social media, Google search, apps and various websites.
The campaign is using geofencing technology to reach our ideal target market. We've geofenced specific locations across Alberta like Home Depot, Rona and Peavey Mart to name a few. We're also building target audiences based on online browsing behaviour, interests, occupation and other variables. If a homeowner is researching or buying materials to do a backyard project, we're doing our best to remind them to get their locates.
The campaign is on track to be a success and we are excited about this collaborative effort.
Jenny Le - Senior Advisor, Marketing & Communications, ATCO
