Ok, first a disclaimer – no it was NOT an entirely digital campaign. But this episode showcases how the digital aspects of the campaign resulted in clicks. Not theory, not estimates, not guesses… clicks!
From a high-level perspective, the 2022 advertising campaign had two main components, radio advertisements across 43 stations in Alberta (majority of them in rural locations), and digital advertisements.
Large Project Tickets are designed for pre-planned jobs which continue over a significant area and length of time. The large scope of these projects typically requires a planning meeting between excavators and affected facility owners in the area before locates are requested.