Over the years, Thanksgiving, Black Friday, and Cyber Monday have become synonymous with unreal deals, a spike in shoppers in-store and online, and the biggest weekend on the retail calendar. The impact is so great that the lead up to Thanksgiving through Cyber Monday has been dubbed Cyber Week.
To understand just how massive this weekend is for shopping, Bazaarvoice used their network data of over 6,200 brand and retailer websites to provide their biggest takeaways.