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PHTA UPDATES
Set your alarm for 8:35 a.m. ET this Thursday, May 12 to watch TODAY on NBC. Olympic Gold Medalist and PHTA Vice President of Partnerships and Development Rowdy Gaines, along with fellow Olympians Cullen Jones, Lia Neal, and Cammile Adams, will be sharing water safety tips as part of National Water Safety Month. An Endless Pool will be placed on Rockefeller Plaza as part of a demonstration to teach children to float on their back, blow bubbles, and safely get themselves out of the pool. Thank you to our Step Into Swim sponsors for making this television appearance possible!
  
The National Water Safety Coalition, led by American Red Cross, National Recreation and Park Association, Pool & Hot Tub Alliance, and World Waterpark Association, is celebrating its 19th annual National Water Safety Month. With support from water safety organizations across the country, the Coalition raises awareness about water safety and highlights the importance of public education regarding safer practices for kids and adults in and around water. The Coalition supports water safety activities throughout the month, including International Water Safety Day, World's Largest Swimming Lesson, State Proclamations, Safe Swimmer Pledge, and more.
PHTA prides itself on providing resources to our members to implement best practices and drive success. Towards that end, PHTA has partnered with an outside research firm to conduct a study that will help our members better understand the purchasing motivations and perceptions of pool owners and non-owners. This study is available for pre-order now! Find out who is purchasing pools, the barriers to purchasing pools, what percentage of pool owners use financing, and much more.
The Service Professional of the Year Award is a peer-nominated award given annually to one PHTA service member who has advanced the service profession through outstanding achievements and dedication to the industry. Do you know a service professional who has gone above and beyond this past year? Complete and return the Nomination Form by June 15.
EDUCATION AND EVENTS
We have had so many people asking when the next C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools offering will be that we've added an additional course to our schedule! Join us virtually July 25-28 for the premier concrete pool construction course that will take you through site analysis, introductory fluid engineering, geotechnical and structural engineering, and more. C201 is also a required course for the Certified Builder Professional certification. There are a limited number of spots and they will fill quickly—register today!
This month, we're offering two of the required courses for the Certified Master Pool Builder & Design Professional certification: D280: History of Pools and Water Features and D265: Master Designer Methods: Kirk Bianchi, Crafting the Outdoor Space as a Living Art Form. Show your clients that you're the master of your craft by completing these courses and earning this elite designation. D280 begins Monday, May 16 and D265 begins Tuesday, May 17!
MEMBERSHIP
PHTA has endorsed APPI Energy to provide data-driven procurement solutions that reduce and manage electricity and natural gas supply costs for members on an ongoing basis. Every day, APPI Energy identifies the wide range of energy supplier prices across the U.S., and the lowest prices available among many vetted, competing suppliers. To take advantage of this membership benefit program, contact Carrie Shepard at APPI Energy at (667) 330-1167 or visit www.appienergy.com.
We're now accepting applications for PHTA volunteers! PHTA benefits greatly from dedicated volunteers who lend their expertise in creating the PHTA products and services that govern our industry. Working through our councils and committees, our volunteers help shape our consumer outreach efforts and our future in regulatory and code creation/compliance. The application deadline is June 15. Volunteer terms begin November 2022.
PHTA is looking for committed individuals to guide the organization through today’s challenges and tomorrow’s opportunities. We are seeking nominees for the PHTA Board of Directors. Whether you’re nominating yourself or a colleague, having a strong board that represents the different segments of our industry is key to our long-term success and advancing the industry. Download the Nominee Packet to learn more about the role our board plays, and fill out the Nomination Form by June 1.
PHTA is looking for seasoned industry professionals who want to give back to the industry by sharing their knowledge, experiences, and advice with another PHTA member through our unique, members-only mentoring program. Your level of commitment is in your hands – you can select your start and end dates, identify how many mentees you’d like to accept, and approve or decline requests from prospective mentees. View our Mentor Toolkit to learn more.
STANDARDS AND CODES
ADVOCACY
California Pool & Spa Association (CPSA) has been closely monitoring drought conditions and water conservation plans across the state. On Tuesday, CPSA Government Relations Officer John Norwood testified before the Ventura Board of Supervisors regarding their Level 3 water conservation plan and came away with a partial win for the pool industry. In Ventura County, all pools that currently have a permit or are given a permit by May 31 will be allowed to be filled. Projects that obtain a permit after June 1 will not be able to use county water to fill the pools. However, builders can truck in water. CPSA and PHTA have prepared a Drought Response Toolkit that includes talking points for addressing city and county officials. Help us spread the word that pools are not water wasters! FOR YOUR BUSINESS
Pool and Spa News
A common issue that pool retailers encounter is people who visit their stores for the free water tests but purchase water care products elsewhere. One retailer leveraged their existing customer loyalty program to turn this around. INDUSTRY NEWS
Sabeena Hickman, PHTA President & CEO, sits down with Pool & Spa Professional for their Influencer Series. Hickman reviews the major initiatives the Alliance is undertaking on behalf of pool and spa pros, including efforts to fight the labor shortage and new virtual education opportunities. Watch the conversation by clicking the button below.
PHTA Strategic Partner Hayward Holdings, Inc. celebrated the opening of its new corporate headquarters in Charlotte’s South End neighborhood with a ribbon cutting featuring three-time Olympic Gold medalist Rowdy Gaines, Hayward CEO Kevin Holleran, and a team of company employees. Hayward is a platinum-level sponsor of Step Into Swim.
Fixr
Fixr created a chart based on July 2021 survey data that visualizes the 30 largest cities ranked by share of residential swimming pools. Is your city ranked? Pool and Spa News
Industry leaders and other pros discuss the effects of inflation on the pool and spa industry. Float Like A Duck releases a series of on-line video PSAs to promote Water Safety as part of National Water Safety Month. The award-winning Float Like A Duck water safety initiative is presented by Paragon Pools in Las Vegas, NV. Each of the PSAs provides important safety tips on a specific “water-centric” environment. The goal is to educate families on steps they can take to keep their loved ones safe by bringing attention to situations and provide them with a proactive safety tip to ensure a safe and fun lifestyle.
UPCOMING EVENTS
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D280: History of Pools and Water Features
