Your account holders are telling you what they want–are you listening?

Watch this 15 minute on-demand fireside chat with Chris Van Ausdale, Senior Vice President of Marketing and Communications at Westfield Bank, as she shares how her team tackled their biggest marketing challenges and turned data into a powerful tool for success.

What you’ll learn:

• How Westfield Bank transformed its data process from weeks to real-time insights
• How to identify attrition risks and cross-sell opportunities using data
• Key questions to ask when evaluating data & marketing solutions
• Steps you can take today to improve your financial institution’s marketing results

Stop guessing and start knowing. Learn how to turn data into smarter marketing strategies. Watch it today!