Today’s consumers expect to be treated as unique individuals — and their buying habits are often contingent on their values and personal identities, even when it comes to financial services.

Community banks can begin to address these expectations by segmenting and microtargeting their audiences, but these strategies just scratch the surface. “Hyperpersonalization” takes this approach even further, using data and analytics to develop a deep understanding of each customer’s needs, and then orchestrating a set of tailored experiences to meet them.

To learn more about how hyperpersonalization can help your bank reach enthusiastic new market segments, download our white paper.