The trend is clear: more and more banks are opting to create digital-only brands. Why is this such a potent strategy in a time of uncertainty?

The reason is simple. A digital brand offers a tried-and-true method for expanding into new markets and testing new product offerings, all while protecting your existing business and keeping overhead low.

Consider Midwest BankCentre. This 116-year-old community bank created a digital-only brand called Rising Bank — and grew deposits by $100M in just 5 months.

Curious if a digital-only brand is the right strategy for you?