Digital marketing is here to stay—and it’s a full-time job understanding it, keeping up with its latest developments and using it effectively. However, that doesn’t give bank marketers a license to abandon traditional marketing.

A look at naming considerations and other key elements that banks have employed to forge a strategy for rebranding.

Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.

The 2019 State of Social Media in Banking report provides a detailed status on where banks stand—what’s changed in recent years and what banks wish they could do better on social media.

The customer’s perception is your reality. Here are a few things you can learn from the hospitality industry that make your in-person CX unforgettable.

How Pinnacle Bank satisfies each of its market area needs and culture while implementing a cohesive, CRA-compliant financial education program.

From simplified 10-step online account openings, to value-added robo-advising, to "certified digital bankers," OceanFirst Bank delivers a new community banking experience.

Join the ABA Bank Marketing Network.