ABA Bank Marketing presents an exclusive five-part series on the when, why, what and how of rebranding a bank.

Bank marketers know that each year brings a new calendar, new budgets and new opportunities. Getting out in front of the coming year with a solid content plan starts with a calendar strategy.

Following the emergence and acceptance of smartphones, the goals for digital signage have evolved. And the stakes have never been higher.

To accommodate changing consumer preferences and technology, it’s necessary to shift the retail culture. And that requires a wholesale look at the entire organization—and the removal of barriers between business lines that have existed within banks forever.

Measurement and metrics are essential to successful rebranding. But how? What should we be measuring and how do we capture the information in a timely manner?

Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.

Read and listen to learn about three lines of M&A marketing strategies you need to be aware of—whether you work for one of the banks in the transaction or a competitive bank in the same market.

Give your digital and traditional marketing planning a jump-start by considering these must-do’s.

Join the ABA Bank Marketing Network.